Sector
Consumer apps, social platforms, marketplaces, and direct-to-consumer brands.
Fitness & Wellness
Apps and devices supporting health, fitness, and mental wellness
The field
At a glance
Definition
Apps and devices supporting health, fitness, and mental wellness
Technologies
Wearable sensors track heart rate, HRV, sleep, blood oxygen, skin temperature, and activity. AI coaching algorithms create personalized workout and nutrition plans based on biometric data. Connected equipment streams interactive classes and tracks performance. Computer vision analyzes exercise form from smartphone cameras.
Applications
Wearable devices track daily activity, sleep quality, and recovery status. AI coaching apps create personalized workout programs. Connected equipment delivers interactive classes at home. Nutrition tracking apps use AI to analyze food photos and recommend dietary changes.
Market and funding
The global wellness economy exceeds $5 trillion, with fitness and wellness technology serving a growing segment of health-conscious consumers through connected devices, apps, and AI coaching. With 6 funders.
Next door
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