Video Technology

Adaptive bitrate streaming adjusts video quality to network conditions. AI encoding (Netflix's per-title encoding, VMAF optimization) reduces file sizes while maintaining quality. Computer vision analyzes video content for objects, scenes, text, and people. AI transcription generates searchable text from audio. Content moderation AI detects policy-violating content in video at scale. Low-latency protocols (WebRTC, SRT, WHIP) enable real-time interactive video. Interactive video enables viewer choices, polls, and purchases within content.

Video APIs enable developers to add recording, streaming, and playback to any application. AI transcription makes video content searchable and accessible. Content moderation AI reviews millions of hours of user-generated video for policy violations. Enterprise video platforms host training and communications content. Interactive video enables viewer participation in branching narratives and shoppable content. AI video generation creates marketing and social content from text prompts.

The global video technology market exceeds $50 billion spanning encoding, delivery, analytics, and interactive video. CDN spending for video delivery alone exceeds $20 billion. Enterprise video platforms exceed $5 billion. The creator economy drives billions more in video tool spending. Video API providers like Mux process billions of API calls monthly.