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LEAD

LEAD Capital is a seed-stage venture capital fund based in Amman, Jordan, focusing on early-stage companies in the Middle East. The firm invests in sectors driven by frontier technologies and new consumer behaviors.

Recorded stages
Pre Seed, Seed
Recorded regions
Asia, Mena

Online destinations

Find LEAD online

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Official links

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Overview

LEAD Capital is a seed-stage venture capital fund based in Amman, Jordan. It was founded to invest in emerging consumer behaviors and trends driven by frontier technologies. The firm typically engages as one of the first institutional investors and focuses on structured pre-seed investment programs.

Focus

LEAD Capital invests in next-generation platforms, including APIs, data, infrastructure, marketplaces, and specific types of vertical SaaS. The firm concentrates on various sectors, including biotechnology, digital health, artificial intelligence/machine learning (AI/ML), robotics, augmented reality/virtual reality (AR/VR), blockchain, security, energy, mobility, logistics, fintech, marketplaces, productivity, culture, and communities.

Support

LEAD Capital adds value to its portfolio companies by providing not only financial support but also strategic guidance and access to a network of resources that can help entrepreneurs succeed in their ventures.

Questions

What are LEAD's investment criteria?

LEAD focuses on early-stage companies in the fitness, healthcare, and sports-tech sectors, typically investing between $100,000 and $2 million.

How can startups apply or pitch to LEAD?

Startups can apply through their website at lead.vc. It is recommended to include a detailed pitch deck outlining the business model, market opportunity, and team background.

What makes LEAD different from other venture capital firms?

LEAD benefits from the operational support and extensive network of the Dassler family, providing unique resources and insights to portfolio companies.

What is LEAD's geographic focus?

LEAD primarily invests in companies located in Europe and the United States.

What is the typical check size for investments?

LEAD typically invests between $100,000 and $2 million in its portfolio companies.

Check your startup’s fit

Check your startup’s fit with LEAD

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