Integration Platforms

iPaaS provides cloud-based integration infrastructure with pre-built connectors to popular SaaS applications. Visual flow builders create integrations without coding. AI-powered data mapping suggests field connections between systems automatically. Event-driven integration triggers actions from real-time system events rather than scheduled batch processing. Pre-built connectors link to hundreds of popular applications. Workflow orchestration coordinates multi-step processes across systems with error handling and retry logic.

Sales operations sync CRM data with marketing automation, billing, and support systems. E-commerce platforms connect with fulfillment, accounting, and customer service tools. HR workflows coordinate employee onboarding across HRIS, payroll, IT provisioning, and benefits systems. Financial close processes aggregate data from multiple systems for reconciliation. Customer data unification combines information from CRM, support, marketing, and product systems.

The global integration platform market exceeds $15 billion. MuleSoft (Salesforce, $6.5B acquisition) generates $2+ billion in annual integration revenue. Every enterprise with multiple software systems (which is every enterprise) needs integration. The market spans enterprise iPaaS, automation platforms, and developer-focused integration tools.