The Founder's Guide to

Sorenson Capital

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Overview

Sorenson Capital is a venture capital firm founded in 2002, headquartered in Lehi, Utah, with an additional office in Palo Alto, California. The firm manages approximately $1.6 billion in assets under management (AUM) and has established itself as a key player in the B2B software investment landscape. Sorenson Capital operates two distinct investment vehicles: a $250 million early-stage fund focused on companies with less than $5 million in annual recurring revenue (ARR) and a $1.5 billion growth-stage fund targeting companies with ARR exceeding $5 million.

Over its two-decade history, Sorenson Capital has built a diverse portfolio of 146 investments, achieving 58 successful exits. Notable milestones include the IPO of Fastly and the acquisition of CloudKnox by Microsoft. The firm has a strong commitment to supporting founders through strategic guidance, operational support, and connections to enterprise customers.

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Frequently Asked Questions

Q?

What are Sorenson Capital's investment criteria?

Sorenson Capital focuses on product-first B2B software companies across sectors like cybersecurity and AI. They invest in early-stage companies with less than $5 million in ARR and growth-stage companies with more than $5 million in ARR.

Q?

How can startups apply or pitch to Sorenson Capital?

Startups can pitch to Sorenson Capital through their website at sorensoncapital.com/get-in-touch/. They recommend including a clear overview of the business model, market opportunity, and product vision in the pitch deck.

Q?

What makes Sorenson Capital different from other VC firms?

Sorenson Capital emphasizes a collaborative approach, providing not only capital but also strategic guidance, operational support, and connections to enterprise customers. Their focus on product leadership sets them apart in the B2B software investment space.

Q?

What is the typical check size for investments?

Sorenson Capital typically invests between $1 million and $10 million in their portfolio companies.

Q?

What is the geographic scope of Sorenson Capital's investments?

Sorenson Capital invests globally, with a strong focus on North America and the United States.

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