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Overview

Path Ahead Ventures is REI Co-op's founder-support and investment platform for founders of color in the outdoor industry. It includes Embark for new and aspiring entrepreneurs, Navigate for existing wholesale-ready brands, and direct investments for companies raising growth capital.

Investment focus

The program focuses on empowering founders historically underrepresented in venture capital by leveraging outdoor industry resources to support their growth and success.

Program details

Applicants should highlight their unique perspectives and the impact of their solutions on the outdoor industry.

Who it is for

Navigate targets U.S.-based outdoor retail companies with at least one Black, Indigenous, Latina/o/x, or AAPI founder in active leadership who received at least 20% founder equity at initial incorporation.

Check if you are eligible

Check your eligibility for Path Ahead Ventures Fellowship

Admissions and application

The program is open to early-stage entrepreneurs from diverse communities, focusing on those building outdoor solutions.

Benefits

Participants receive a USD 25,000 non-dilutive grant, one-on-one advising, customized programming, and access to an outdoor-focused community of mentors, investors, experts, and REI Co-op connections.

Timeline

Navigate is a 9-month hybrid fellowship with a kickoff week at REI headquarters, virtual advisor sessions, and industry-show opportunities.

What came of it

The program aims to transform early-stage ideas into viable businesses, with a focus on operational readiness and scaling for outdoor products.

How to go about it

  1. Read what it asks for

    Who can apply, how people get in and whether it is open right now.

  2. Have something to show

    Programs pick people whose work they can already point to. Put yours where it can be found.

  3. Apply the way the program asks

    This one invites people; you cannot apply cold. The way in is work the program can already point to, and the people its own pages name.

What it pays

Path Ahead Ventures provides equity investments in portfolio companies and grant funding for eligible program participants.

Questions about this program

Who can apply?

Early-stage entrepreneurs from underrepresented communities in the outdoor industry can apply.

What support is provided?

Participants receive mentorship, capital investment, and access to industry resources.

About REI Co-op

REI Co-op

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