Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Homegrown Ventures is a consumer venture capital firm founded in 2023, headquartered in Abu Dhabi, UAE. The firm focuses on early-stage consumer brands primarily from the Middle East, North Africa, and South Asia. Homegrown Ventures aims to invest in purpose-driven brands that demonstrate high growth potential and sustainable financials. The firm is structured to support founders navigating the complexities of building successful consumer goods companies.
Currently, Homegrown Ventures operates with a team of experienced operators turned investors, which enhances their ability to provide strategic guidance and operational support. The firm has a target investment pace of 4 to 5 companies per year, with an average check size of $1 million. Homegrown Ventures is committed to fostering brands that are not only innovative but also focused on sustainability and social impact.
As of now, the firm has a portfolio of five notable companies, showcasing its dedication to investing in the consumer goods sector. Homegrown Ventures is legally registered as Homegrown Ventures LLC in the US and Homegrown CPG Holdings Limited in Abu Dhabi, reflecting its operational scope and commitment to the region.
Homegrown Ventures specializes in investing in consumer goods companies, particularly those with annual revenues between $2 million and $10 million. The firm is open to reviewing smaller businesses and typically targets seed or pre-series A investment stages. Homegrown Ventures invests an average of $1 million per company, focusing on brands that demonstrate sustainable financials and global ambitions.
The firm actively seeks brave founders and challenger brands that are committed to making a positive impact. Homegrown Ventures emphasizes purpose-driven brands with high growth potential, particularly in the Middle East, North Africa, and South Asia. Their investment strategy is designed to support early-stage companies that align with their mission of promoting sustainability and innovation in the consumer goods sector.
Homegrown Ventures has a diverse portfolio of consumer goods companies, including:
This portfolio reflects Homegrown Ventures' commitment to investing in innovative and sustainable consumer brands that cater to the evolving needs of consumers in their target regions.
Nader Amiri: General Partner with extensive experience in consumer goods and venture capital.
Ahmad Shamieh: General Partner known for managing CPG/FMCG brand portfolios exceeding $1 billion, with a strong track record in startups and investments.
Salvatore Caizzone: Venture Partner with a background in operational roles within consumer brands.
Nawaf Alrajhi: Venture Partner focused on strategic investments in the consumer sector.
Wael Kaskas: Venture Partner with expertise in scaling consumer brands.
Tarun Sabhlok: Venture Partner with a background in finance and consumer goods.
Aamer Sheikh: Venture Partner with experience in operational support for startups.
Ihsan Jawad: Advisor with a focus on market strategy and growth.
Najeeb Hasany: Venture Partner with a strong network in the consumer goods industry.
Kamal Tayara: Venture Partner with expertise in brand development.
Hassan Fakhreddine: Venture Partner with a focus on investment strategy and portfolio management.
To pitch Homegrown Ventures, founders should submit their applications through the firm's website at homegrowncpg.com. The pitch deck should include detailed information about the business model, market potential, and financial projections. Homegrown Ventures prefers to receive warm introductions but is open to direct submissions as well.
Response times may vary, but founders can generally expect feedback within a few weeks of submission. It is crucial to clearly articulate the unique value proposition and growth strategy in the pitch.
As of early 2024, Homegrown Ventures has made significant strides in building its portfolio, with a target of investing in 4 to 5 companies per year. The firm has recently added notable companies such as **Plaay**, a UAE-made premium chocolate brand founded by Rashi Chowdhary, to its portfolio.
Homegrown Ventures continues to promote its mission of supporting brave founders and challenger brands with global ambitions, showcasing its commitment to investing in purpose-driven consumer brands. The firm is actively seeking new investment opportunities in the consumer goods sector across its target regions.
What are the investment criteria for Homegrown Ventures?
Homegrown Ventures focuses on early-stage consumer brands with annual revenues between $2 million and $10 million. They are open to reviewing smaller businesses and typically invest at the seed or pre-series A stages.
How can founders apply or pitch to Homegrown Ventures?
Founders can submit their applications through the firm's website at homegrowncpg.com. It is recommended to include detailed information about the business model, market potential, and financial projections in the pitch.
What makes Homegrown Ventures different from other VC firms?
Homegrown Ventures is distinct due to its focus on purpose-driven consumer brands and its team of experienced operators turned investors. This background allows them to provide valuable operational support and strategic guidance to portfolio companies.
What is the geographic scope of Homegrown Ventures?
The firm primarily invests in the Middle East, North Africa, and South Asia, targeting consumer brands that align with their mission of sustainability and innovation.
What is the typical check size for investments?
Homegrown Ventures typically invests an average of $1 million in each portfolio company, supporting their growth and development.
What kind of post-investment involvement can founders expect?
Homegrown Ventures provides ongoing operational support, strategic guidance, and access to a network of industry contacts to help portfolio companies scale effectively and achieve their growth objectives.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.