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Embedded Finance

Financial services integrated within non-financial applications

Fig. 106 · Coin meter

The field

At a glance

Definition

Financial services integrated within non-financial applications

Technologies

Banking-as-a-service APIs enable any platform to offer deposit accounts and cards. Embedded lending APIs integrate credit decisioning into non-financial workflows. Payment facilitation models enable platforms to process payments without full money transmitter licenses. Insurance APIs enable contextual coverage offers at point of purchase.

Applications

BNPL at e-commerce checkout. Expense management cards within accounting software. Invoice financing within procurement platforms. Insurance bundled with product purchases. Savings accounts within payroll platforms.

Market and funding

Embedded finance enables non-financial companies to integrate payments, lending, insurance, and banking directly into their products. With 5 funders. The market is projected to exceed $7 trillion in transaction value by 2030.

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