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GreenSoil Investments is a venture capital firm founded to address the Climate Crisis through innovative technologies. Established in Toronto, Canada, and Ra'anana, Israel, the firm has positioned itself as a leader in sustainable investment, particularly in the PropTech sector. GreenSoil manages approximately $140 million in assets under management (AUM) across its two primary funds: Agro & Food Tech and Building Innovation. The firm has a portfolio of 10 companies, reflecting its commitment to transforming resource usage in agriculture, food, and real estate.
Since its inception, GreenSoil has made significant strides in the venture capital landscape, particularly in the PropTech market, which has grown to over $25 billion. The firm has established a reputation for catalyzing investments in sustainable solutions, with notable milestones including partnerships with institutional investors like PSP Investments and the Liechtenstein Group. These partnerships have broadened their investor base and enhanced their capacity to support innovative startups.
GreenSoil Investments operates with a clear investment strategy focused on climate-related challenges. The firm invests in technologies that promote the smart and efficient use of energy, water, and land, specifically targeting the agriculture, food, and real estate sectors. Their two primary funds, Agro & Food Tech and Building Innovation, reflect this dual focus on digitization and decarbonization. GreenSoil seeks to invest in early to growth-stage companies that demonstrate potential for significant impact in these areas.
The firm typically invests in companies that are developing innovative solutions to enhance sustainability and efficiency. GreenSoil's investment criteria emphasize the importance of addressing the Climate Crisis through transformative technologies. They look for founders who are not only passionate about their solutions but also possess a strong understanding of the market dynamics and challenges within their sectors.
GreenSoil Investments has a diverse portfolio that includes 10 companies across the PropTech and AgTech sectors. Notable companies in their PropTech portfolio include:
In the AgTech sector, GreenSoil's portfolio includes:
GreenSoil has achieved notable exits, including Qflow, which integrated with Procore, Infogrid, acquired by Buildings IOT for its Adaptive Buildings Technology, and Electriq Power, which completed a merger with TLG Acquisition One Corp via SPAC.
Alan Greenberg - Co-Founder & Chairman. Alan has extensive experience in venture capital and has played a pivotal role in the establishment of GreenSoil's investment strategies.
Gideon Soesman - Co-Founder & Managing Partner. Gideon brings a wealth of knowledge in sustainable technologies and has been instrumental in driving GreenSoil's investment focus.
Jamie James - Managing Partner. Jamie has a strong background in venture capital and focuses on identifying promising startups within the firm's investment thesis.
Dave Harris Kolada - Managing Partner. Dave specializes in operational support for portfolio companies, ensuring they have the resources needed for growth.
Dana Goldman Szekely - Senior Principal. Dana focuses on sourcing new investment opportunities and managing relationships with portfolio companies.
Malcolm Cameron - Principal. Malcolm is involved in due diligence and supports the investment process across various sectors.
Robert Smith - VP Technology & Head of GBIS (Greensoil Building Innovation Services). Robert leads technology initiatives within the firm, focusing on innovative solutions in the built environment.
Shirley Soon - VP Finance & Operations. Shirley manages the financial operations of GreenSoil, ensuring efficient fund management and reporting.
To pitch to GreenSoil Investments, founders should visit their website at greensoil-investments.com. It is advisable to include a comprehensive business plan in the pitch deck, detailing the technology, market opportunity, and sustainability impact. GreenSoil prefers pitches that are clear and concise, with a focus on how the startup addresses climate-related challenges.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are beneficial but not mandatory. The firm encourages direct outreach through their website for initial contact.
In February 2025, GreenSoil Investments led an additional financing round for Virtual Peaker, a company specializing in virtual power plant and AI grid-edge software. This investment reflects GreenSoil's commitment to supporting innovative energy solutions.
In October 2024, the firm invested in Energetic Capital, which focuses on energy transition technologies. This investment aligns with GreenSoil's strategy of promoting sustainable energy solutions.
Between 2021 and 2022, GreenSoil's GSPV Fund II invested in six companies post-launch, including Oxygen8, Wynd, Home365, Miru, Intelligent City, and Ivy Energy. This active deployment pace highlights the firm's focus on the PropTech vertical.
What are GreenSoil Investments' investment criteria?
GreenSoil Investments focuses on early to growth-stage companies that address challenges related to the Climate Crisis. They prioritize technologies that promote efficient resource usage in agriculture, food, and real estate.
How can founders pitch to GreenSoil Investments?
Founders can pitch their ideas through the GreenSoil Investments website at greensoil-investments.com. It is recommended to include a detailed business plan and highlight the sustainability impact of the proposed solution.
What makes GreenSoil Investments different from other venture capital firms?
GreenSoil is recognized as a pioneer in PropTech venture capital, with a strong focus on sustainable technologies. Their dual emphasis on digitization and decarbonization sets them apart in the investment landscape.
What is the geographic scope of GreenSoil Investments?
The firm primarily invests in North America and Asia, targeting companies that operate within these regions and focus on sustainable solutions.
What is the typical check size for investments?
While specific check sizes are not disclosed, GreenSoil typically invests in early to growth-stage companies, indicating a range that aligns with their fund sizes and investment strategy.
What kind of support does GreenSoil provide to its portfolio companies?
GreenSoil Investments offers strategic support, leveraging its expertise in sustainable technologies and access to a broad network of institutional investors to enhance the growth and impact of its portfolio companies.
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