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VTF Capital, established in 2011 and formerly known as VegasTechFund, operates from Los Angeles, San Francisco, and Las Vegas. The firm focuses on assisting entrepreneurs in building successful companies by providing capital and operational support. VTF Capital manages an AUM of $48 million and has invested in over 70 companies since its inception. The firm has evolved from its roots in the Downtown Project, a $350 million initiative aimed at revitalizing downtown Las Vegas, which was spearheaded by Tony Hsieh, the founder of Zappos.
After Hsieh's passing in November 2020, the leadership transitioned to the existing general partner team, which has maintained the firm’s commitment to innovative commerce solutions. VTF Capital emphasizes a hands-on approach, ensuring that they only invest in companies they would want to work for. This operational focus has allowed them to build a strong reputation in the venture capital space.
VTF Capital primarily invests in pre-seed and seed stage companies that serve consumers and small to medium-sized businesses (SMBs). The firm targets sectors such as commerce technology, digital brands, healthcare, fintech, and logistics. Their investment strategy is centered around companies that are revenue-positive and have the potential to disrupt traditional commerce through innovative technologies and operational support.
The firm’s investment thesis is structured around three key areas: Commerce, Physical Commerce, and Commerce Infrastructure. They seek businesses that create and sell physical and experiential products, enhance physical shopping experiences, and develop tools to improve commerce efficiency. VTF Capital does not invest in companies focused on gambling, gaming, or nightlife entertainment, nor in those lacking a usable minimum viable product (MVP).
VTF Capital's portfolio includes over 70 companies, showcasing a diverse range of innovative startups. Notable investments include:
This portfolio reflects VTF Capital's commitment to supporting companies that challenge traditional commerce and enhance consumer experiences.
Zach Ware: Managing Partner; he founded SHIFT, a transportation company, and previously served as Head of Product at Zappos. Ware has extensive experience in e-commerce and distribution.
Will Young: General Partner; he brings a wealth of experience in venture capital and entrepreneurship.
Tony Hsieh: Co-founder and historical General Partner; he was the founder of Zappos and played a significant role in shaping the firm's culture until his passing in November 2020.
Fred Mossler: General Partner; he has a strong background in retail and e-commerce, contributing to the firm's operational focus.
Patrick Olson: Portfolio Manager; he oversees the firm's investments and supports portfolio companies in their growth.
Jonathan Sanborn: CPA, Controller; he manages the financial operations of the firm.
To pitch VTF Capital, founders should visit their website at vtfcapital.com. It is recommended to include a detailed pitch deck that outlines the business model, market opportunity, and traction. VTF Capital prefers warm introductions but will consider direct applications through their website. Response times may vary, but founders should expect to hear back within a few weeks.
As of 2023, VTF Capital continues to maintain a strong portfolio of over 70 companies, indicating ongoing investment activity. The firm has not publicly announced specific deals in 2023-2025, but their commitment to supporting entrepreneurs remains evident through their operational assistance and strategic guidance.
VTF Capital's focus on innovative commerce solutions positions them as a key player in the venture capital space, particularly in the sectors of commerce technology and digital brands.
What are VTF Capital's investment criteria?
VTF Capital invests in pre-seed and seed stage companies that demonstrate revenue-positive unit economics. They focus on sectors such as commerce technology, digital brands, healthcare, fintech, and logistics.
How can I apply or pitch to VTF Capital?
Founders can pitch their ideas through the VTF Capital website at vtfcapital.com. It is advisable to include a clear business model and demonstrate traction in the pitch deck.
What makes VTF Capital different from other venture firms?
VTF Capital emphasizes a hands-on approach, ensuring that they only invest in companies they would want to work for. Their deep roots in commerce and technology, particularly through the legacy of Zappos, provide a unique perspective on operational support.
What is the geographic scope of VTF Capital's investments?
The firm primarily invests in companies located in North America, with a focus on those based in Los Angeles, San Francisco, and Las Vegas.
What is the typical check size for investments?
VTF Capital typically invests between $200,000 and $1 million in their portfolio companies.
What kind of post-investment involvement does VTF Capital have?
VTF Capital provides operational support and strategic guidance to its portfolio companies, leveraging the partners' extensive experience in commerce and technology.
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