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New Epoch Capital is a venture capital firm co-founded by Victor Friedberg and Rajiv Singh, focusing on the growth of conscious consumer brands. Established to drive systemic change in the consumer market, the firm operates from key locations in San Francisco, New York, and Zurich. New Epoch Capital has a target fund size of $150 million, aiming to invest in companies that prioritize health, sustainability, equity, transparency, personalization, resilience, and accessibility.
The firm has a strong commitment to supporting innovative brands and technologies that align with its mission. Friedberg, previously a co-founder of S2G Ventures, has led investments in notable companies such as Beyond Meat and sweetgreen. Singh brings extensive experience from his tenure as CEO of Rabobank North America, where he oversaw various investment activities. Together, they lead a team that is dedicated to identifying and nurturing the next generation of consumer brands.
New Epoch Capital's investment strategy encompasses a wide range of sectors, including food, beauty, health tech, apparel, home goods, ingredients, materials, AI, diagnostics, and commerce infrastructure. The firm is actively engaged in shaping the future of consumerism by investing in brands that meet the evolving demands of consumers.
New Epoch Capital invests in growth-stage companies that embody the principles of conscious consumerism. The firm targets sectors such as food, beauty, health tech, apparel, home goods, ingredients, materials, biotech, AI, diagnostics, and commerce infrastructure. Their investment strategy is designed to support the scaling of brands that prioritize health, sustainability, equity, transparency, personalization, resilience, and accessibility.
The firm seeks to invest in both consumer brands and the enabling technologies and materials that facilitate their growth. New Epoch Capital's thesis emphasizes the increasing consumer demand for products that are effective, personalized, resilient, transparent, and accessible. This focus on conscious consumerism distinguishes New Epoch from traditional consumer venture capital firms.
New Epoch Capital is particularly interested in sector-defining brands and scalable B2B systems that support these brands. The firm looks for companies that deliver concrete benefits while also achieving revenue and profit growth. Their investment approach is characterized by a commitment to fostering innovation and sustainability within their portfolio companies.
New Epoch Capital's portfolio includes notable companies that align with its investment thesis. One highlighted company is Rivalz, a healthy-snack company that utilizes AI in food formulation and manufacturing. New Epoch Capital is actively collaborating with Rivalz to position it for its next stage of growth, demonstrating the firm's commitment to supporting its portfolio companies.
While Rivalz is a key example, the firm is also focused on building a diverse portfolio that spans various sectors related to conscious consumerism. The firm’s investment strategy encompasses a wide range of industries, including food, beauty, health tech, and AI, indicating a broad approach to identifying promising investment opportunities.
New Epoch Capital's emphasis on conscious consumer brands positions it uniquely within the venture capital landscape, as it seeks to invest in companies that not only drive financial returns but also contribute positively to societal and environmental outcomes.
Victor Friedberg — Co-Founder & Managing Partner. Friedberg previously co-founded S2G Ventures, where he led investments in companies like Beyond Meat and sweetgreen. He also serves as the founder and chairman of FoodShot Global and is an executive chairman at Tiny Organics.
Rajiv Singh — Co-Founder & Managing Partner. Singh has a background as the former CEO of Rabobank North America, where he led corporate finance and private equity activities. He has also been instrumental in establishing several investment funds and initiatives within the food and agriculture sectors.
Anthony Stam — Partner in Europe. Stam is recognized for his participation in industry events and has been involved with New Epoch Capital as well as Beyond Impact VC.
Peter S. Knight — Chairman, Advisory Board. Knight co-founded Generation Investment Management with David Blood and Al Gore, focusing on sustainable investment and social-change capital.
Joanne Wilson — Advisor. An angel investor and entrepreneur, Wilson has invested in over 140 companies, including Food52 and Eater.
Dean Banks — Advisor. Banks is the CEO of Indigo Carbon and has previously held leadership roles at Tyson Foods and Alphabet X.
Alana Stevens — Advisor. Stevens has extensive experience in brand, design, and marketing, having served as President of Knoll.
Martin Reiter — Advisor. Reiter has held leadership positions at Wayfair, Airbnb, and Groupon, bringing valuable insights to the advisory board.
To pitch New Epoch Capital, founders should use the contact form available at newepochcap.com/contact or send an email to hello@newepochcapital.com. While the firm does not specify a formal application process, they are open to receiving pitches from interested entrepreneurs.
Founders are encouraged to include a clear overview of their business model, market opportunity, and how their products align with the principles of conscious consumerism. A well-prepared pitch deck that outlines the startup's growth strategy and potential impact will be beneficial.
Response times may vary, and founders should be prepared for a rolling application cycle. Warm introductions may enhance the chances of receiving a timely response, but they are not strictly required.
In January 2025, New Epoch Capital announced plans for the launch of Fund I, which aims to support the growth of conscious consumer brands. This initiative reflects the firm's commitment to investing in high-impact, scalable companies that align with their investment thesis.
New Epoch Capital is actively working with its portfolio company, Rivalz, to position it for its next stage of growth. This collaboration highlights the firm's hands-on approach to supporting its investments.
Victor Friedberg was featured in a speaker bio for the ReFED 2025 Summit, emphasizing his role in promoting sustainable practices within the consumer sector. This participation underscores New Epoch's engagement with industry leaders and commitment to driving change.
What are New Epoch Capital's investment criteria?
New Epoch Capital focuses on growth-stage companies in the consumer sector that prioritize health, sustainability, equity, transparency, personalization, resilience, and accessibility. They seek brands that deliver effective and innovative products while achieving revenue growth.
How can I pitch to New Epoch Capital?
Founders can pitch to New Epoch Capital through their contact page at newepochcap.com/contact or via email at hello@newepochcapital.com. The firm does not disclose a formal submission policy, but they are open to receiving pitches.
What makes New Epoch Capital different from other VC firms?
New Epoch Capital distinguishes itself by focusing specifically on conscious consumer brands and the enabling technologies that support their growth. Their investment thesis is centered around the increasing consumer demand for products that are effective, personalized, and sustainable.
What is the geographic focus of New Epoch Capital?
The firm invests globally, with a particular emphasis on North America and Europe. This geographic focus allows them to tap into diverse markets and consumer trends.
What is the typical check size for investments?
New Epoch Capital has not disclosed specific check sizes for their investments. However, they are focused on growth equity, indicating that their investments are likely to be substantial to support scaling operations.
What kind of support does New Epoch Capital provide to portfolio companies?
New Epoch Capital adds value to its portfolio companies by providing strategic guidance in scaling operations, enhancing product offerings, and navigating market dynamics. Their expertise in conscious consumerism is a key resource for founders.
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