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Uncommon Denominator, LLC is an early-stage venture capital firm founded circa 2018 and based in New York, NY. The firm specializes in investing in companies that exhibit exceptional capabilities in specific areas of their business. Uncommon Denominator primarily targets consumer brands, software companies, and occasionally frontier technologies, seeking to back founders who possess a distinctive edge in their respective markets.
As of now, the firm has not disclosed its total assets under management (AUM) or fund sizes. However, it has established a reputation for focusing on early-stage investments, particularly in the pre-seed to Series B stages. The firm operates from its office located at 3 Columbus Circle, Floor 15, New York, NY 10019. Uncommon Denominator's investment strategy emphasizes the identification of companies with pronounced 'skill-spikes' that can compound into competitive advantages.
Uncommon Denominator invests in a variety of sectors, including consumer technology-enabled brands, SaaS companies, and frontier technologies. The firm specifically looks for companies that resonate psychologically with consumers, assist businesses in increasing revenue, or help reduce costs. Their investment stages range from Friends & Family to Growth Equity, with a strong emphasis on pre-seed and seed stages.
The firm’s thesis centers around identifying companies that are 'uncommon' in their capabilities. This includes consumer brands that evoke strong psychological connections, software solutions that enhance business profitability, and frontier technologies that bridge future visions with present realities. Uncommon Denominator seeks to partner with founders who can demonstrate a unique skill or capability that provides a competitive edge in their market.
Uncommon Denominator has made several notable investments across various sectors. Selected portfolio companies include:
David Honig - Founder and Partner. Honig has a background in venture capital, having previously founded Vision Ventures and worked at Insight Venture Partners.
Skiddy von Stade - Partner. Von Stade brings extensive experience in venture capital and has been involved in various successful investments.
Doug Perlson - Partner. Perlson is known for his prior role as CEO and co-founder of RealDirect, contributing valuable insights into the real estate and technology sectors.
Matt Evans - Venture Partner. Evans has a diverse background in venture capital and startup operations, enhancing the firm's investment strategies.
To pitch Uncommon Denominator, founders should use the contact form available on their website at uncommonvc.com. It is recommended to include a clear explanation of the startup's unique capabilities and how they align with the firm's investment thesis. While specific response times are not disclosed, founders should expect a thorough review process.
In May 2025, Uncommon Denominator participated in a $4 million Seed 2 round for Final Boss Sour, a gaming-themed healthier snack brand. This investment follows earlier rounds in 2024, indicating the firm's ongoing commitment to innovative consumer products.
Additionally, Uncommon Denominator has been involved in investments in companies like Kanvas Biosciences, Dandi, Walrus, Upsie, Allstacks, and Truman’s, showcasing a diverse portfolio that spans consumer brands and technology solutions.
What are Uncommon Denominator's investment criteria?
Uncommon Denominator looks for companies that demonstrate exceptional capabilities, particularly in consumer technology, SaaS, and frontier technologies. They seek founders with a pronounced skill-spike that can lead to a competitive advantage.
How can I pitch to Uncommon Denominator?
Founders can pitch their ideas through the firm's website at uncommonvc.com. It is advisable to include details about the unique capabilities of the business and how it resonates with consumers.
What makes Uncommon Denominator different from other VC firms?
The firm focuses on companies that are 'uncommon' in their capabilities, emphasizing psychological resonance with consumers and strong business fundamentals. This specific focus sets them apart from generalist funds.
What stages does Uncommon Denominator invest in?
Uncommon Denominator invests across various stages, including Friends & Family, Angel, Accelerator/Incubator, Pre-seed, Seed, Series A, Series B, and Growth Equity.
What is the geographic focus of Uncommon Denominator?
The firm primarily invests in North America, specifically within the United States.
What type of support does Uncommon Denominator provide to portfolio companies?
Uncommon Denominator adds value by leveraging its expertise to help founders enhance their brand's psychological resonance, optimize revenue strategies, and navigate complexities in frontier technologies.
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