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Frog Capital is a venture capital firm headquartered in London, established in the 2010s. The firm focuses on investing in purpose-led software scale-ups across Europe, emphasizing positive growth and sustainability. Frog Capital was founded to support companies that prioritize these values, and it has since evolved into a key player in the European venture capital landscape.
Currently, Frog Capital manages a fund size of $150 million and has a portfolio comprising over 60 companies. The firm is recognized for its operational support model, which includes hands-on assistance in scaling businesses effectively. Their office is located at 131-151 Great Titchfield Street, London W1W 5BB. The firm has also been endorsed by the UK ScaleUp Institute as an exemplar of a scaleup partner, highlighting its commitment to providing more than just capital.
Frog Capital specializes in investing in European software companies, particularly those that are purpose-driven. Their investment strategy emphasizes operational support, providing resources and expertise to help these companies grow and succeed at various stages of their development. The firm typically invests between €5 million and €20 million in equity rounds, targeting companies with annual recurring revenues (ARR) ranging from €3 million to €30 million.
The sectors of interest for Frog Capital include digital infrastructure and smart data, aligning with their focus on software-enabled businesses. The firm seeks to partner with companies that demonstrate a commitment to sustainability and positive impact, ensuring that their investments not only yield financial returns but also contribute to societal well-being. This operational support model is designed to help portfolio companies navigate the challenges of scaling in a competitive market.
Frog Capital has built a diverse portfolio of over 60 companies, focusing on purpose-driven software scale-ups. Notable investments include:
This portfolio reflects Frog Capital's commitment to investing in companies that prioritize sustainability and positive growth, particularly within the software sector.
Mike Reid: Senior Partner with over 20 years of experience in venture capital and private equity, previously with 3i plc.
Steven Dunne: Senior Partner with extensive experience in scaling technology businesses.
James Bagan: Operating Partner focused on operational excellence and growth strategies.
Andrew Betteley: Operating Partner with a background in technology operations.
Amanda Stainton: Operating Partner specializing in strategic growth initiatives.
John Sutherland: Operating Partner with expertise in scaling software companies.
Susannah Nicklin: Operating Partner with a focus on operational support for portfolio companies.
Sonia Powar: Chair of the Investment Committee, bringing extensive industry knowledge and leadership experience.
To pitch Frog Capital, founders should send their materials via email to reception@frogcapital.com. A well-structured pitch deck should include an overview of the business model, market analysis, and financial projections. It is beneficial to highlight how the startup aligns with Frog's focus on purpose-driven growth.
Frog Capital appreciates warm introductions, which can enhance the likelihood of a timely response. Founders can expect feedback within a few weeks after submission, depending on the volume of inquiries.
Frog Capital offers a Scale-Up Methodology designed to assist software companies in their growth journey. This program includes toolkits, podcasts, and resources tailored to the needs of scale-ups. The firm also provides operational support through its experienced partners, ensuring that portfolio companies have access to the necessary resources for successful scaling.
In November 2019, Frog Capital announced the launch of its first fund, Frog European Growth I (FEG I), with a size of €150 million. This fund focuses on purpose-led software scale-ups in Europe.
Frog Capital is preparing for the first close of its second fund, Frog European Growth II (FEG II), expected in 2024. This continuation of their software scale-up strategy aims to further support companies in the digital infrastructure and smart data sectors.
Recently, Frog Capital's portfolio company, Evotix, was acquired by SAI360, highlighting the firm's successful investment strategy and the value it adds to its portfolio companies.
What are Frog Capital's investment criteria?
Frog Capital invests in purpose-led software scale-ups in Europe, focusing on companies with annual recurring revenues (ARR) between €3 million and €30 million. They typically provide equity investments ranging from €5 million to €20 million.
How can I apply or pitch to Frog Capital?
Founders can reach out to Frog Capital via email at reception@frogcapital.com. It is advisable to include a detailed pitch deck outlining the business model, market opportunity, and how the company aligns with Frog's focus on purpose-driven growth.
What makes Frog Capital different from other venture capital firms?
Frog Capital distinguishes itself through its operational support model, which includes hands-on assistance in scaling businesses, senior recruitment, and access to a broad network. This approach goes beyond traditional capital investment, aiming to foster sustainable growth.
What is Frog Capital's geographic scope?
The firm primarily focuses on investments within Europe, targeting software-enabled businesses that demonstrate a commitment to positive impact and sustainability.
What is Frog Capital's post-investment involvement like?
Frog Capital actively engages with its portfolio companies, providing operational support and resources to help them navigate growth challenges. This includes facilitating introductions to industry peers and offering strategic guidance.
What is the typical response time for pitch inquiries?
While specific response times may vary, founders can generally expect to hear back within a few weeks after submitting their pitch materials. Warm introductions may expedite the process.
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