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Color Capital is a venture capital firm founded by entrepreneurs Jaime Schmidt and Chris Cantino. Based in the United States, it focuses on advancing consumer products and emerging commerce platforms. The firm has invested in 30 companies, with a notable exit being Schmidt's Naturals.
Color Capital invests in seed to Series B stages, targeting consumer goods, e-commerce, marketplaces, and emerging technologies. Their investment thesis emphasizes products and platforms that improve omnichannel access and modern retail experiences, alongside applications powered by AI and blockchain.
Notable portfolio companies include Alloy, an e-commerce automation platform; Aston Martin F1, a Formula 1 racing team; Athletic Greens, focused on gut health and immunity; and Bubble, an online marketplace for health and wellness products. Other investments include Schmidt's Naturals, Ceremonia, Chingari, Clubhouse, Feastables, Haus, Hero Cosmetics, Italic, Ledger, Salt & Straw, and Vulcan Pickleball.
Submit through their form at color.capital.
Color Capital often leads investment rounds, particularly in seed and Series A stages, to help shape the direction of their portfolio companies.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and alignment with their investment thesis.
Specific fund size details are not disclosed, but Color Capital actively manages a portfolio of 30 companies across various stages.
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