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The Greater Return is a venture capital organization founded in 2005 and based in New York. The firm focuses on investing in early-stage entrepreneurs and companies that are building disruptive and resilient, future-focused businesses. Their mission combines achieving a return on investment with a commitment to improving communities and the world around them.
Over the years, The Greater Return has developed a portfolio of 12 companies, emphasizing sectors such as climate, healthcare, fintech, biotech, and consumer markets. The firm aims to provide not only capital but also expertise to help these companies navigate challenges and seize opportunities in their respective markets.
With a team that includes experienced professionals like Mark Zekulin, former President and CEO of Canopy Growth Corporation, and Rade Kovacevic, founder of Cerium Media, The Greater Return is well-positioned to support innovative startups. Their investment strategy is designed to align financial returns with positive societal impact.
The Greater Return targets early-stage entrepreneurs and companies that have identified opportunities in next-generation regulatory markets or societal changes. Their investment strategy spans multiple stages, including pre-seed, seed, seed-plus (extension), and Series A funding. The firm typically invests in sectors such as climate, healthcare, fintech, biotech, and consumer markets.
Check sizes vary depending on the stage and specific needs of the startup, but the firm emphasizes providing capital alongside strategic guidance. The Greater Return seeks to partner with founders who are committed to disrupting the status quo and creating resilient businesses that can thrive in changing environments.
In their own words, The Greater Return aims to achieve a return on investment while also improving communities. This dual focus on financial performance and societal impact is a cornerstone of their investment thesis.
The Greater Return's portfolio includes a diverse range of companies that are making strides in their respective fields. Notable portfolio companies include:
Mark Zekulin: Mark serves as a key member of The Greater Return's team. He is a lawyer and entrepreneur, previously holding the position of President and CEO at Canopy Growth Corporation. His expertise lies in navigating complex regulatory environments and building successful businesses.
Rade Kovacevic: Rade is another prominent figure at The Greater Return, known for founding Cerium Media. He has also served as President at Canopy Growth Corporation, bringing a wealth of experience in media and entrepreneurship to the firm.
To pitch The Greater Return, founders should send their proposals via email to impact@thegreaterreturn.com. It is recommended to include a comprehensive business plan, details about the team, and any traction metrics. Response times may vary, so patience is advised after submission.
As of March 2026, there have been no publicly reported investments, exits, or fund raises associated with The Greater Return. The firm continues to focus on its existing portfolio and the development of early-stage companies in its target sectors.
What are The Greater Return's investment criteria?
The Greater Return focuses on early-stage companies that are building disruptive and resilient businesses. They look for entrepreneurs who have identified opportunities in next-generation regulatory markets or societal changes.
How can I apply or pitch to The Greater Return?
Founders can pitch their ideas by emailing their proposals to impact@thegreaterreturn.com. It is advisable to include a detailed business plan and information about the team.
What makes The Greater Return different from other investors?
The Greater Return combines financial investment with a commitment to societal impact. They provide not only capital but also expertise to help companies navigate challenges in their respective markets.
What is the geographic scope of The Greater Return's investments?
The firm primarily focuses on investments within North America, targeting companies that are positioned to make a significant impact in their sectors.
What is the typical check size for investments?
While specific check sizes are not disclosed, The Greater Return invests across various stages, including pre-seed, seed, seed-plus, and Series A, indicating a flexible approach to funding based on the needs of the startup.
What kind of post-investment involvement can founders expect?
The Greater Return provides ongoing support to portfolio companies, offering expertise and resources to help them succeed in their markets. This includes mentorship and guidance on navigating challenges.
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