The Founder's Guide to

True Equity

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Overview

True Equity is a venture capital and private equity firm founded in partnership with True Search, an executive search firm. Established in Haddonfield, New Jersey, the firm focuses on making small dollar size investments in high-quality, venture capital-backed companies. True Equity operates from its office located at 56 N. Haddon Ave. 1st Floor, Haddonfield, NJ 08033.

The firm is currently investing out of its second fund, which aims to build a diversified portfolio of direct investments. True Equity leverages its partnership with True Search to enhance its sourcing capabilities, executing over 3,000 searches annually to identify promising investment opportunities. This unique approach allows True Equity to maintain a strong pipeline of high-quality deals.

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Frequently Asked Questions

What are True Equity's investment criteria?

True Equity focuses on high-quality, VC-backed companies, particularly those that are in the early stages of development. The firm emphasizes small dollar size investments, allowing for a diversified portfolio.

How can I pitch True Equity?

Founders can reach out via email at info@trueequityinvestments.com to initiate a conversation. A well-prepared pitch deck that outlines the business model, market opportunity, and team background is recommended.

What makes True Equity different from other VC firms?

True Equity leverages its partnership with True Search to execute over 3,000 searches annually, enhancing its deal sourcing capabilities. This unique approach allows the firm to identify high-quality investment opportunities that may not be accessible to other investors.

What is the geographic focus of True Equity?

The firm primarily invests in North America, concentrating on companies that demonstrate strong growth potential within this region.

What kind of support can portfolio companies expect?

True Equity provides operational support and access to a network of resources through its partnership with True Search, which can help portfolio companies scale effectively.

What is the typical check size for investments?

True Equity focuses on small dollar size investments, although specific check sizes may vary depending on the opportunity and the stage of the company.

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