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Smedvig Capital is a London-based venture capital firm that specializes in investing in B2B technology companies throughout Europe. Established as part of the Smedvig family office, the firm has a rich history dating back to the late 1990s, originally operating under the name Smedvig Capital. In January 2024, Smedvig Ventures closed a new €115 million fund, which is entirely backed by the Smedvig family office, allowing for a unique investment approach free from external LP constraints.
The firm focuses on providing stable, long-term capital to support ambitious teams during their growth journey, particularly from Seed to Series A and beyond. Smedvig Capital operates from its headquarters at Ryger House, 11 Arlington Street, London, SW1A 1RD, and has a team of dedicated professionals committed to fostering the success of their portfolio companies.
Notable milestones include significant investments in companies like Captify and Yumpingo, which have achieved successful exits. The firm emphasizes a partnership approach, working closely with founders to navigate challenges and scale their businesses effectively.
Smedvig Capital's investment strategy centers on B2B technology companies, particularly in sectors such as software-enabled services, applied AI, data tools, and infrastructure SaaS platforms. The firm typically invests between €4 million and €8 million per ticket, with the capacity to lead funding rounds up to €20 million. They specifically target companies with an annual recurring revenue (ARR) of €750,000 or more, indicating a preference for businesses that have established product-market fit.
The firm is particularly focused on supporting companies during the critical transition from Series A to Series B, where operational challenges often arise. Smedvig Capital seeks to provide meaningful growth capital to help these companies scale effectively. Their long-term capital structure allows them to support portfolio companies through various stages of growth without the pressure of fixed exit timelines.
Smedvig Capital has a diverse portfolio of notable companies, including:
These companies reflect Smedvig Capital's focus on B2B technology and its commitment to supporting businesses that demonstrate strong growth potential.
Jon Lerner - Partner: Jon has over 20 years of experience advising businesses on strategy and growth, with more than 15 years in venture capital. He specializes in B2B SaaS, particularly in infrastructure software and Martech. Jon serves on the boards of several portfolio companies, including Infinity, Masabi, and Captify.
Joe Knowles - Partner: Joe has a decade of experience investing in B2B software, data platforms, and applied AI. He is trained as an engineer and has served on the boards of companies such as Druid AI and Lunio. Joe is also an angel investor and advisor to Sustainability First.
Maeve Crowley - Associate: Maeve joined the team in January 2024 and contributes to sourcing and evaluating investment opportunities.
Freddie Kalfayan - Principal: Freddie has been with Smedvig since its founding in 2021, focusing on operational support for portfolio companies.
Phoebe Merritt - Executive Assistant: Phoebe has been with the firm since its inception, providing administrative support to the team.
Rob Toms - Partner: Rob has been with Smedvig since 2021, focusing on investment strategy and portfolio management.
Peter Duffy - Principal: Peter joined the firm in 2021 and plays a key role in investment analysis and due diligence.
Lucia Vita - Associate: Lucia joined in September 2024, contributing to investment sourcing and portfolio support.
Matt Oxley - Entrepreneur in Residence: Matt joined in June 2025, bringing extensive entrepreneurial experience to the team.
To pitch Smedvig Capital, founders should use the contact form available at smedvig.vc/contact/ or email hello@smedvig.vc. It is advisable to include a concise overview of the business, the problem it solves, and the market opportunity. Founders should also highlight their team’s expertise and any traction achieved to date.
There is no formal application form, and the firm operates on a rolling basis for pitches. While response times can vary, founders can expect to hear back regarding their submission.
In October 2025, Smedvig Capital made an investment in RoClub, marking a continued commitment to supporting B2B technology startups. Earlier in July 2025, the firm invested in Atlas, further expanding its portfolio in the tech sector.
In February 2025, Smedvig Capital backed MarketLeap, a company focused on innovative marketing solutions. The firm also invested in Avantia Law and Glint Solar in November 2024, showcasing its interest in legal tech and solar analytics, respectively.
These recent investments highlight Smedvig Capital's active role in the European B2B technology landscape and its dedication to supporting companies through various stages of growth.
What are Smedvig Capital's investment criteria?
Smedvig Capital primarily invests in B2B technology companies with a focus on sectors such as software-enabled services, applied AI, data tools, and infrastructure SaaS platforms. They typically look for companies with an annual recurring revenue (ARR) of €750,000 or more and a minimum of approximately 10 customers.
How can I pitch to Smedvig Capital?
Founders can pitch to Smedvig Capital by reaching out via their contact page at smedvig.vc/contact/ or by emailing hello@smedvig.vc. The firm maintains an open pitch policy and accepts applications on a rolling basis.
What makes Smedvig Capital different from other VC firms?
Smedvig Capital operates without external LP constraints, allowing for a patient, high-conviction investment approach. This structure enables them to support portfolio companies through various stages of growth without the pressure of fixed exit timelines.
What is the typical check size for investments?
The firm typically invests between €4 million and €8 million per ticket, with the ability to lead rounds up to €20 million.
What is Smedvig Capital's geographic focus?
Smedvig Capital primarily invests in companies located in Europe, with a particular emphasis on the UK, Nordics, and Benelux regions.
What kind of support does Smedvig Capital provide to portfolio companies?
In addition to financial support, Smedvig Capital offers strategic guidance and operational expertise. They emphasize a partnership approach, working closely with founders to navigate challenges and scale their businesses effectively.
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