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Earth Capital is a corporate advisory firm founded in 2008 by Gordon Power and Stephen Lansdown, based in Central London, United Kingdom. The firm focuses on supporting sustainability-driven businesses that align with the Sustainable Development Goals (SDGs). Earth Capital connects these businesses with capital and corporate development opportunities to enhance their impact and growth.
Currently, Earth Capital manages a portfolio of 10 companies and operates primarily in the UK and Europe. The firm provides advisory services to early-stage and scale-up ventures, facilitating strategic partnerships and optimizing corporate growth. Earth Capital has established itself as a key player in the sustainability sector, leveraging its expertise to drive positive environmental and social outcomes.
Earth Capital invests in businesses at the Seed, Seed+, and Series A stages, particularly those that have completed their Minimum Viable Product (MVP) and are experiencing market traction. The firm seeks to support companies demonstrating solid financial performance, typically with at least £1 million in Annual Recurring Revenue (ARR). Their investment strategy emphasizes sectors such as climate, energy, agtech, and healthcare, aligning with their commitment to sustainability.
Investments typically range from £1 million to £10 million, navigating complexities associated with EIS and SEIS funding. Earth Capital's focus on sustainability-driven businesses positions them as a compelling partner for startups aiming to make a significant impact while achieving financial success.
Earth Capital has a diverse portfolio of 10 notable companies, each contributing to sustainability in unique ways:
This portfolio reflects Earth Capital's commitment to investing in companies that address pressing environmental challenges while achieving commercial viability.
Gordon Power: Co-founder and Advisory Board Member, Gordon has extensive experience in corporate advisory and sustainability, having co-founded Earth Capital in 2008.
Stephen Lansdown: Co-founder and Advisory Board Member, Stephen is also a co-founder of Hargreaves Lansdown, a leading wealth management firm with over £7 billion in assets under management.
Alan Matthews: Director, Alan brings a wealth of experience in investment management and corporate finance to the team.
Salvatore D’Urso: Director, Salvatore specializes in sustainability investments and has a strong background in advisory services.
Robert Timms: Director, Robert has a focus on strategic partnerships and corporate growth within the sustainability sector.
Florence Seabright: Chief Operating Officer, Florence oversees the operational aspects of the firm, ensuring efficient processes and support for portfolio companies.
Emma Bickerstaffe: Growth Advisor, Emma provides strategic guidance to portfolio companies, focusing on scaling and market entry.
Elif Gecici: Analyst, Elif supports investment analysis and research within the firm.
Renita Eremita: Business Development Manager, Renita focuses on expanding Earth Capital's network and partnerships.
Startups interested in pitching to Earth Capital should submit their proposals through the firm’s website at earthcapital.net. The pitch deck should include a clear business model, market traction evidence, and alignment with sustainability goals. Earth Capital typically reviews submissions promptly, but founders should expect a response time of several weeks.
Warm introductions are preferred, as they can enhance the likelihood of a successful pitch. Founders are encouraged to network within the sustainability sector to establish connections with the firm.
Earth Capital offers various programs to support sustainability-driven businesses:
In early 2026, Earth Capital celebrated a strong start to the year with a double award win, recognizing their contributions to the sustainability sector. The firm has also published several blog posts on topics such as "Affordable & Clean Energy" and "Industry, Innovation and Infrastructure," showcasing their ongoing commitment to sharing insights on market trends.
Looking back at 2025, Earth Capital reflected on their achievements and milestones, indicating a positive trajectory in their investment activities and engagement in the sustainability sector.
What are Earth Capital's investment criteria?
Earth Capital focuses on sustainability-driven businesses at the Seed, Seed+, and Series A stages. They prefer companies that have achieved at least £1 million in Annual Recurring Revenue (ARR) and demonstrate solid financial performance.
How can startups apply or pitch to Earth Capital?
Startups can pitch to Earth Capital through their website at earthcapital.net. They recommend including a clear business model, market traction evidence, and alignment with sustainability goals in the pitch deck.
What makes Earth Capital different from other investors?
Earth Capital specializes in sustainability-driven investments, focusing on businesses that align with the Sustainable Development Goals (SDGs). Their advisory services and extensive network enhance the growth potential of their portfolio companies.
What is the geographic scope of Earth Capital's investments?
Earth Capital primarily invests in the UK and Europe, targeting sustainability-focused ventures within these regions.
What kind of post-investment involvement does Earth Capital have?
Earth Capital provides extensive support to its portfolio companies, including fundraising assistance, M&A advisory, and access to a network of angel investors, family offices, and institutional backers.
What is the typical check size for investments?
Earth Capital typically invests between £1 million and £10 million in their portfolio companies, depending on the stage and needs of the business.
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