The Founder's Guide to

Sapphire Sport

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Overview

359 Capital, formerly known as Sapphire Sport, was founded in 2018 and is headquartered in New York City. The firm operates independently, focusing on early-stage investments at the intersection of consumer technology and the sports, media, and entertainment sectors. With a unique network of limited partners from these industries, 359 Capital aims to support companies that can benefit from strategic insights and partnerships.

As of 2025, 359 Capital manages approximately $300 million in assets under management (AUM) and has a portfolio of around 30 companies. The firm has evolved from its origins as Sapphire Sport, rebranding in November 2025 to reflect its broader investment strategy. This transition included the launch of Fund II, which raised $181 million, further solidifying its position in the venture capital landscape.

359 Capital's notable milestones include its focus on innovative consumer technologies and its commitment to backing companies that can leverage connectivity into sports, media, and entertainment. The firm’s limited partner base includes prominent brands and organizations from these sectors, providing portfolio companies with valuable resources and insights.

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Frequently Asked Questions

What are 359 Capital's investment criteria?

359 Capital focuses on early-stage investments in consumer and consumer-adjacent companies, particularly those that can leverage connectivity into sports, media, and entertainment. They invest in Seed to Series C stage companies with check sizes ranging from $1 million to $10 million.

How can I pitch to 359 Capital?

Founders can reach out to 359 Capital via email at info@359capital.com. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and how the company aligns with 359 Capital's investment focus.

What makes 359 Capital different from other investors?

359 Capital distinguishes itself through its unique network of limited partners from the sports, media, and entertainment sectors. This network provides portfolio companies with access to strategic insights, distribution channels, and go-to-market support, enhancing their growth potential.

What is the geographic scope of 359 Capital's investments?

The firm invests globally, with a particular emphasis on North America. This geographic focus allows them to tap into diverse markets and consumer trends.

What is the typical post-investment involvement of 359 Capital?

359 Capital actively engages with its portfolio companies, providing not only capital but also strategic guidance and access to its extensive network. This involvement can include mentorship, operational support, and assistance with scaling the business.

What is the size of 359 Capital's funds?

359 Capital manages approximately $300 million in assets, with its latest fund, Fund II, raising $181 million. This capital enables the firm to support a variety of early-stage investments across its focus sectors.

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