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Third Craft Partners is a venture capital firm based in Austin, Texas, founded in 2020. The firm specializes in supporting challenger food and beverage brands, particularly those that emphasize health, nutrition, and unique consumer positioning. With a fund size of $30 million, Third Craft Partners is dedicated to enhancing the craft food sector through strategic investments in early-growth consumer packaged goods.
The firm operates with a clear mission to foster innovation and sustainability within the food and beverage industry. Third Craft Partners primarily invests in early-stage companies, focusing on sectors such as food processing, snack foods, and wine and spirits. The firm’s commitment to the craft movement is evident in its investment strategy, which seeks to elevate brands that reflect consumer trends towards healthier eating and drinking habits.
Third Craft Partners targets early-stage investments in the craft food and beverage sector, specifically looking for companies that align with consumer trends towards health and sustainability. The firm invests in seed and Series A rounds, with typical check sizes ranging from $500,000 to $2 million. Their geographic focus is primarily on the United States, with a strong presence in Texas.
The firm’s investment thesis emphasizes the importance of innovation in food and beverage brands. Third Craft Partners seeks to partner with companies that embody the spirit of craft and are committed to providing healthier alternatives. They are particularly interested in food processing, snack foods, and wine and spirits, aiming to support brands that prioritize unique consumer positioning and sustainable practices.
Third Craft Partners has made several notable investments in the craft food and beverage sector:
These investments reflect Third Craft Partners' focus on early-growth companies that prioritize health, nutrition, and unique consumer positioning within the food and beverage industry.
Brad Johnson: General Partner and Co-Founder of Third Craft Partners. He has a background in product management, brand management, sales, and consumer insight. Prior to founding Third Craft, Johnson gained experience in high-end luxury real estate development. His expertise in the food and beverage sector informs the firm's investment strategy, focusing on early-growth craft food companies.
To pitch Third Craft Partners, founders should reach out via email at brad@thirdcraft.com. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, and alignment with the firm's focus on health and sustainability in the food and beverage sector. Founders can expect a response within a reasonable timeframe, although specific timelines may vary based on the firm's current deal flow.
In September 2023, Third Craft Partners participated in a $13 million Series A funding round for GOODLES / Gooder Foods, a brand focused on healthier mac and cheese and pasta options. This investment highlights the firm's commitment to supporting innovative food solutions.
In November 2021, Third Craft Partners was involved in a $3 million financing round for Pani Systems, which focuses on innovative food solutions. This investment reflects the firm's strategy of backing early-stage companies in the craft food sector.
What are Third Craft Partners' investment criteria?
Third Craft Partners primarily invests in early-stage craft food and beverage brands that emphasize health and sustainability. They focus on sectors such as food processing, snack foods, and wine and spirits, looking for companies that align with consumer trends towards healthier eating and drinking habits.
How can I pitch to Third Craft Partners?
Founders can pitch to Third Craft Partners by reaching out via email at brad@thirdcraft.com. It is advisable to include a detailed deck that outlines the business model, market opportunity, and how the brand aligns with the firm's investment thesis.
What makes Third Craft Partners different from other VCs?
Third Craft Partners distinguishes itself by focusing exclusively on the craft food and beverage sector. Their commitment to supporting brands that prioritize health and sustainability sets them apart from broader venture capital firms.
What is the typical check size for investments?
The firm typically invests between $500,000 and $2 million in early-stage companies, allowing them to provide substantial support to their portfolio brands.
What is the geographic focus of Third Craft Partners?
Third Craft Partners primarily focuses on investments within the United States, with a strong emphasis on companies based in Texas and California.
What kind of support do portfolio companies receive?
Third Craft Partners actively engages with their portfolio companies, providing support in strategy, marketing, sales, finance, and operations. Their collaborative approach aims to help brands scale effectively in the competitive food and beverage market.
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