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Continuum X Group (CXG) is a venture capital firm founded in 2024 by Jonas Gundersen, who previously served as COO of Ninjas in Pyjamas, a leading esports organization in Europe. The firm is based in Europe and focuses on the esports and gaming sectors. CXG differentiates itself by acting as a neutral player within the industry, allowing it to collaborate with a diverse range of stakeholders, including publishers, teams, brands, platforms, and governments. This unique positioning enables CXG to explore a broader spectrum of investment opportunities.
As of now, CXG is in the early stages of its operations, targeting a fund size of approximately $15 million. The firm is actively engaged in building its portfolio and establishing its presence in the esports landscape. The firm operates through three main verticals: direct equity investments, strategic consulting, and venture building via its CXG VentureLabs. This venture studio is designed to incubate new esports initiatives, further solidifying CXG's role in the industry.
Continuum X Group's investment strategy is centered on the esports and gaming sectors, focusing on early-stage companies. The firm engages in direct equity investments, with check sizes ranging from €250,000 to €5 million. CXG primarily targets seed and Series A rounds, aiming for ownership stakes of approximately 10% or more in its investments. This approach allows CXG to support emerging companies while maintaining a significant influence on their growth trajectories.
In addition to investments, CXG provides strategic consulting services for esports operators and related brands, helping them navigate the complexities of the industry. The firm also emphasizes venture building through its CXG VentureLabs, which incubates new ventures in the esports space. This multifaceted approach enables CXG to contribute to the growth of the esports ecosystem while identifying lucrative investment opportunities.
Jonas Gundersen — Founder; previously COO at Ninjas in Pyjamas (NIP), where he gained extensive experience in the esports industry. His background includes strategic leadership roles within the gaming sector, focusing on operational excellence and growth strategies.
In November 2024, Continuum X Group announced its launch and the establishment of its venture studio, CXG VentureLabs, aimed at incubating new esports initiatives. This marked a significant milestone for the firm as it began to carve out its niche in the esports investment landscape.
As of March 2026, the firm's website is non-functional, indicating potential changes in its operational status or a rebranding effort. No further public announcements or updates have been made since the initial launch.
What are Continuum X Group's investment criteria?
Continuum X Group focuses on early-stage companies within the esports and gaming sectors. The firm seeks to invest in businesses that demonstrate strong growth potential and innovative approaches to the industry.
How can founders pitch to Continuum X Group?
Founders interested in pitching to CXG should prepare a detailed presentation that outlines their business model, market opportunity, and growth strategy. Specific application channels are currently unavailable due to the expiration of their website.
What makes Continuum X Group different from other venture capital firms?
CXG distinguishes itself by operating as a neutral player in the esports ecosystem, allowing it to collaborate with various stakeholders without being tied to a specific team or brand. This flexibility enables CXG to explore a wider range of investment opportunities.
What is the typical check size for investments?
Continuum X Group typically invests between €250,000 and €5 million in early-stage companies, focusing on seed and Series A rounds.
What kind of support does Continuum X Group provide to its portfolio companies?
In addition to capital, CXG offers advisory services to help portfolio companies navigate the esports landscape. The firm also supports venture building through its CXG VentureLabs, which incubates new initiatives in the sector.
What is the geographic focus of Continuum X Group?
While specific geographic details are not disclosed, CXG is likely focused on the European market, given its founding and operational context.
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