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Capital V is a venture capital organization dedicated to creating alternatives to animal products. Founded with a mission to transform the global food system, it addresses critical issues such as environmental impact, food scarcity, health, and animal welfare. The organization seeks to remove animals from production systems, promoting sustained behavioral change and the elimination of animal product consumption.
Currently, Capital V operates with a focus on early-stage investments, primarily in the Netherlands but with a global portfolio that includes companies in Europe and Africa. The firm emphasizes founder quality and innovative solutions that align with its mission. Although specific fund sizes and total investments are not disclosed, the firm has made notable investments in the alt-protein sector, including early investments in companies like The Vegetarian Butcher, which was acquired by Unilever.
Capital V invests in sectors that aim to reduce animal use in production, specifically targeting food-agtech, biotech, and climate-related innovations. The firm focuses on early-stage companies, typically from pre-seed to Series A funding rounds. Their investment strategy emphasizes health, sustainability, and animal welfare, with a goal of fostering a more sustainable economy devoid of animal products.
The firm looks for innovative solutions that can significantly impact food production systems. Capital V prioritizes founder quality, believing that strong leadership is essential for driving change in the alt-protein sector. Their investment thesis is centered around creating a sustainable future by addressing the interconnected challenges of animal welfare, environmental sustainability, and food security.
Capital V's portfolio includes several notable companies that align with its mission to create alternatives to animal products:
Additionally, Capital V is expanding its focus into bio-based materials, including plant-based leather, further diversifying its investment strategy within the sustainable production space.
Michiel van Deursen - Founder and General Partner. Michiel is known for his early investment in The Vegetarian Butcher, which was acquired by Unilever, establishing his reputation in the alt-protein sector. He is actively involved in the vegan investment community and frequently speaks at food and nutrition conferences, such as NutrEvent. Michiel is also affiliated with Kale United, a network of Scandinavian plant-based companies.
Startups interested in pitching to Capital V should visit their website at capitalv.vc. It is advisable to include a comprehensive pitch deck that outlines the business model, market opportunity, and alignment with Capital V's mission of sustainability and animal welfare.
While specific response time expectations are not disclosed, founders are encouraged to provide a clear and compelling narrative to capture the firm's interest. Warm introductions may enhance the likelihood of a favorable response.
In recent activity, Capital V participated in a pre-seed funding round for VeggieVictory, a Nigerian plant-based food company focused on providing affordable alt-protein options. The exact date of this investment has not been confirmed.
Additionally, Capital V made its first investment in the alternative cheese category by funding Willicroft, an Amsterdam-based craft plant-based cheese producer. This investment highlights the firm's commitment to expanding its portfolio in innovative food production.
What are Capital V's investment criteria?
Capital V focuses on early-stage companies that provide innovative solutions to reduce animal use in production. The firm prioritizes founder quality and seeks businesses that align with its mission of sustainability and animal welfare.
How can startups apply or pitch to Capital V?
Startups can pitch to Capital V through their website at capitalv.vc. It is recommended to include a clear articulation of the business model, market potential, and how the solution addresses animal welfare and sustainability.
What makes Capital V different from other venture capital firms?
Capital V is distinct in its singular focus on alternatives to animal products and its commitment to addressing environmental, health, and animal welfare issues through its investments. The firm emphasizes founder quality and innovative solutions that can lead to significant behavioral change.
What is the geographic scope of Capital V's investments?
While based in the Netherlands, Capital V has a global investment portfolio that includes companies in Europe and Africa, reflecting its commitment to addressing sustainability challenges on a broader scale.
What is Capital V's approach to post-investment involvement?
Capital V actively supports its portfolio companies by leveraging its expertise in the alt-protein sector, providing guidance on growth strategies, and facilitating connections within the industry to enhance their impact.
What is the typical check size for investments made by Capital V?
Specific check sizes are not disclosed, but Capital V typically invests in early-stage rounds, which may range from pre-seed to Series A funding.
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