The Founder's Guide to

SAATCHiNVEST

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Overview

SAATCHiNVEST is a London-based early-stage venture capital fund established in 2012 as a vehicle of M&C Saatchi PLC, the world's largest independent creative network. The fund operates as an evergreen entity, focusing on seed and Series A investments. It has a total of approximately 26 portfolio companies, reflecting its commitment to supporting innovative startups.

By leveraging the extensive creative, cultural, and brand expertise of M&C Saatchi, SAATCHiNVEST differentiates its portfolio companies in the competitive tech landscape. The firm has a strong emphasis on mission-driven tech founders, believing that product obsession is crucial for driving growth and customer acquisition.

SAATCHiNVEST's notable milestones include its successful backing of companies like Fleksy, which was acquired by Pinterest in 2016. The fund's unique position within M&C Saatchi allows it to provide portfolio companies with access to global brand-building resources, enhancing their market presence.

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Frequently Asked Questions

What are SAATCHiNVEST's investment criteria?

SAATCHiNVEST primarily invests in early-stage technology companies, focusing on consumer tech, SaaS, and marketplace models. The firm looks for mission-driven founders who are obsessed with their products, as this is believed to drive growth and customer acquisition.

How can startups apply or pitch to SAATCHiNVEST?

Startups can pitch to SAATCHiNVEST through their website at saatchinvest.com. It is advisable to include a clear overview of the business model, market opportunity, and the team’s background in the pitch deck.

What makes SAATCHiNVEST different from other venture capital firms?

SAATCHiNVEST differentiates itself by leveraging the creative resources of M&C Saatchi, providing portfolio companies with access to extensive brand-building expertise beyond just capital. This unique value-add helps enhance brand visibility and engagement for startups.

What is the typical check size for investments?

SAATCHiNVEST typically invests between £100,000 and £300,000 per deal, with a portion reserved for follow-on investments in successful portfolio companies.

What geographic areas does SAATCHiNVEST focus on?

The firm primarily focuses on London and the UK, but it also has some exposure to broader European markets, allowing for a diverse investment strategy.

What is SAATCHiNVEST's involvement post-investment?

SAATCHiNVEST provides ongoing support to its portfolio companies by leveraging M&C Saatchi's resources, which can include marketing expertise, brand strategy, and access to a wider network within the creative industry.

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