The Founder's Guide to

Anthem Asia

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Overview

Anthem Asia is an independent, women-led investment holding group established to support sustainable businesses in Myanmar, a challenging emerging economy in Southeast Asia. Founded by Josephine Price and Genevieve Heng, the firm focuses on investing in small- and medium-sized enterprises (SMEs) that demonstrate growth potential and the ability to deliver commercial returns. The organization prioritizes investments that create jobs and promote environmental, social, and governance (ESG) practices.

Currently, Anthem Asia operates with a clear mission to achieve financial results while delivering positive impacts in the communities they serve. The firm emphasizes the importance of sustainable business practices in its investment strategy. Although specific quantitative data regarding fund size, portfolio count, or team size is not available, the firm’s commitment to supporting SMEs in Myanmar positions it as a key player in the region's investment landscape.

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Frequently Asked Questions

What are Anthem Asia's investment criteria?

Anthem Asia focuses on investing in small- and medium-sized enterprises (SMEs) in Myanmar that demonstrate growth potential and the ability to deliver commercial returns. The firm emphasizes the importance of sustainable business practices and ESG criteria in its investment decisions.

How can I pitch to Anthem Asia?

Founders interested in pitching to Anthem Asia can reach out via email at peter.witton@anthemasia.com. It is advisable to include a detailed business plan that outlines the growth potential, sustainability practices, and financial projections of the startup.

What makes Anthem Asia different from other investors?

Anthem Asia is a women-led investment group that specifically targets SMEs in Myanmar, focusing on sustainable business practices and ESG criteria. This unique approach allows them to support businesses that not only aim for financial success but also contribute positively to their communities.

What stages does Anthem Asia invest in?

The firm invests at various stages, including seed, Series A, and growth equity. This flexibility allows them to support startups at different points in their development.

What is the geographic focus of Anthem Asia?

Anthem Asia primarily focuses on Myanmar, targeting the unique challenges and opportunities present in this emerging economy. Their commitment to the region allows them to develop a deep understanding of the local market dynamics.

What type of support does Anthem Asia provide to portfolio companies?

While specific details about post-investment involvement are not disclosed, Anthem Asia's focus on sustainable practices suggests that they may provide guidance and resources to help portfolio companies implement ESG strategies and achieve their growth objectives.

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