Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Pilea AS is a partner-owned investment company based in Norway, founded in 2022. The firm operates with a unique model, investing its own capital rather than relying on limited partner funds. This structure allows Pilea to maintain flexibility in its investment decisions and tailor its approach to the specific needs of each startup. The team comprises active entrepreneurs who understand the challenges faced by startups, enabling them to provide valuable insights and support.
Currently, Pilea AS focuses on small and medium-sized enterprises (SMEs) across various sectors, including fintech, healthcare, consumer services, and SaaS. The firm has established a portfolio that reflects its commitment to growth investments, particularly in companies where it can achieve majority ownership. This strategy is exemplified by their involvement with Conta Group, a financial services group that benefits from synergies within the organization.
Pilea AS targets growth investments across all stages, from Friends & Family to Pre-IPO. The firm is particularly interested in small and medium-sized enterprises that operate in sectors such as fintech, healthcare, consumer services, and SaaS. Pilea seeks to invest in companies where it can add significant value, especially in financial systems and services through its association with Conta Group. The firm aims for majority ownership in its ventures, allowing for deeper involvement and influence over the strategic direction of its portfolio companies.
Investment checks are tailored to the unique situations of each startup, reflecting Pilea's commitment to providing bespoke growth capital. The firm emphasizes operational support and active involvement, leveraging the entrepreneurial experience of its partners to help startups navigate the challenges of scaling their businesses. This hands-on approach is designed to foster growth and enhance the overall value of their investments.
Pilea AS has built a diverse portfolio of companies that exemplify its investment strategy. Notable portfolio companies include:
This portfolio reflects Pilea's commitment to investing in companies that not only align with its strategic focus but also present opportunities for significant growth and value addition.
Jan-Tore Holen, Partner: Jan-Tore has a background in entrepreneurship and investment, bringing valuable insights from his experience in scaling businesses. He is actively involved in the operational aspects of portfolio companies and focuses on providing strategic guidance.
Eirik Kadota-Isaksen, Partner: Eirik has extensive experience in the investment landscape, with a strong emphasis on supporting startups in their growth phases. His expertise lies in identifying promising opportunities and facilitating connections within the industry.
To pitch Pilea AS, founders should send an email to jt@pilea.no. It is important to include a comprehensive pitch deck that outlines the business model, market opportunity, competitive landscape, and financial projections. Pilea AS appreciates detailed information that demonstrates a clear understanding of the startup's potential for growth. Response times may vary, but founders can expect to hear back within a few weeks.
As of October 2023, Pilea AS has made several investments in the healthcare and fintech sectors, reflecting their commitment to these industries. The firm continues to expand its portfolio, seeking innovative companies that align with their investment strategy.
What are Pilea AS's investment criteria?
Pilea AS invests in small and medium-sized enterprises across all stages, from Friends & Family to Pre-IPO. The firm focuses on sectors such as fintech, healthcare, consumer services, and SaaS, seeking companies where it can add value and achieve majority ownership.
How can I pitch to Pilea AS?
Founders can pitch to Pilea AS by sending an email to jt@pilea.no. It is advisable to include a detailed business plan, financial projections, and information about the team and market opportunity in the pitch deck.
What makes Pilea AS different from other investors?
Pilea AS operates as a partner-owned investment company, investing its own capital rather than relying on external funds. This allows for greater flexibility in deal structuring and a more hands-on approach to supporting portfolio companies.
What is the firm's approach to post-investment involvement?
Pilea AS takes an active role in its portfolio companies, providing operational support and leveraging the entrepreneurial experience of its partners to help startups navigate challenges and scale effectively.
What is the typical check size for investments?
While specific check sizes are not disclosed, Pilea AS tailors its investments to the unique needs of each startup, reflecting its commitment to providing bespoke growth capital.
What is the geographic focus of Pilea AS?
Pilea AS has a global investment focus, with a particular emphasis on opportunities within Europe. The firm seeks to identify and support innovative startups that align with its investment thesis.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.