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Amam Ventures is Jordan's first SME gender lens impact investment fund, established in 2021. The fund focuses on providing risk capital and technical assistance to small and medium enterprises (SMEs) and tech-enabled startups in Jordan and the broader MENA region. Amam Ventures operates with a commitment to diversity and inclusion, aiming to generate financial returns alongside a positive social impact. The fund adheres to the 2X Challenge criteria for gender-lens investing, which emphasizes the importance of supporting women-led businesses.
As of now, Amam Ventures has secured backing from notable anchor limited partners, including the Innovative Startups and SMEs Fund (ISSF) from Jordan and the Dutch Good Growth Fund (DGGF) from the Netherlands. The fund's check sizes range from $250,000 to $2 million, with the capacity for reinvestment up to $2 million per company. The all-female founding partner team brings a wealth of experience in investment management, entrepreneurship, and business strategy.
Amam Ventures invests primarily in commercially viable SMEs and tech startups that prioritize diversity and inclusion. The fund's investment strategy encompasses three main sectors: fintech, healthcare, and consumer goods. It targets companies at various stages, including Seed, Series A, and Growth Equity, providing financial support alongside technical assistance to help these businesses scale effectively.
The fund's thesis revolves around gender-lens investing, which aims to support businesses committed to improving their environmental, social, and governance (ESG) performance. Amam Ventures seeks to partner with founders who demonstrate a strong commitment to diversity and inclusion, ensuring that their investments align with their impact mandate. This dual focus on financial returns and social impact distinguishes Amam Ventures in the venture capital landscape.
While specific details about portfolio companies are not publicly available, Amam Ventures is known to focus on SMEs and tech startups across the MENA region that demonstrate commitments to diversity and inclusion. The fund's investment strategy emphasizes supporting businesses that align with its gender lens investing principles.
Amam Ventures aims to create a positive impact by investing in companies that not only seek financial growth but also prioritize social responsibility. This approach positions the fund as a key player in the MENA region's venture capital scene, particularly for businesses that are committed to enhancing their ESG performance.
Tamara Abdel-Jaber — Co-founder. Tamara has a background in investment management and entrepreneurship, bringing extensive experience in supporting SMEs in the MENA region.
Fida Taher — Co-founder. Fida has a strong track record in business strategy and transformation, contributing to the fund's focus on impactful investments.
Jenny Atout Ahlzén — Co-founder. Jenny combines expertise in investment management with a commitment to gender lens investing, enhancing the fund's mission to support diverse founders.
In May 2021, Amam Ventures launched as Jordan's first SME gender lens impact investment fund, marking a significant milestone in the region's venture capital landscape. The fund has since focused on supporting SMEs and tech startups that prioritize diversity and inclusion.
Amam Ventures signed a cooperation agreement with the Association of Banks in Jordan, further solidifying its commitment to gender lens investing and enhancing its outreach to underrepresented founders.
What are Amam Ventures' investment criteria?
Amam Ventures focuses on commercially viable SMEs and tech-enabled startups that prioritize diversity and inclusion. The fund seeks businesses that align with gender-lens investing principles and demonstrate a commitment to improving their ESG performance.
How can founders pitch to Amam Ventures?
Founders interested in pitching to Amam Ventures should prepare a detailed business plan that highlights their commitment to diversity and inclusion, as well as their growth potential. Specific application channels are not publicly available due to the expiration of the fund's website.
What makes Amam Ventures different from other investors?
Amam Ventures is distinguished by its focus on gender lens investing and its commitment to supporting underrepresented founders. The fund combines financial returns with an impact mandate, ensuring that its investments contribute positively to society.
What is the geographic focus of Amam Ventures?
The fund primarily invests in Jordan and the MENA region, targeting SMEs and tech startups that align with its investment thesis.
What is the typical check size for investments?
Amam Ventures typically invests between $250,000 and $2 million per company, with the capacity for reinvestment up to $2 million.
What kind of support does Amam Ventures provide to portfolio companies?
In addition to capital, Amam Ventures offers technical assistance to help portfolio companies scale and improve their operations while adhering to gender-lens investing principles.
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