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51Ventures is a venture capital firm that focuses on providing capital to early-stage and mid-stage companies, particularly in the sports tech, health & performance, and consumer brands sectors. Founded by Chris Wilkerson, a former NFL long snapper and two-time founder, the firm leverages its extensive network and operational experience to assist portfolio companies in scaling effectively. The firm operates from its headquarters and has a growing presence in the venture capital landscape.
Currently, 51Ventures manages a diverse portfolio of over 12 companies, including notable names like Aston Martin F1. The firm specializes in various capital strategies, including venture capital, private credit, and consumer packaged goods (CPG) financing. Their approach is designed to support companies at different stages of growth, ensuring they have the resources needed to succeed.
51Ventures invests primarily in early-stage founders and mid-stage companies across several sectors, including sports tech, health & performance, and consumer brands. Their investment strategies encompass a range of financial products tailored to meet the needs of their portfolio companies. Venture capital investments typically range from $25,000 to $100,000, targeting pre-seed to Series A stages. For mid-stage companies, they offer private credit solutions ranging from $50,000 to $10 million, allowing businesses to grow without equity dilution.
Additionally, 51Ventures provides non-dilutive CPG financing for consumer brands, with check sizes from $10,000 to $8 million. This approach addresses cash flow needs while supporting growth. The firm also runs the 51 Playbook program, which offers operational support and guidance to early-stage startups, helping them navigate challenges in fundraising, product development, and marketing.
51Ventures boasts a diverse portfolio of over 12 companies, showcasing its commitment to the sports tech, health & performance, and consumer brands sectors. Notable portfolio companies include:
Chris Wilkerson - Managing Partner. Chris is a former NFL long snapper and a two-time founder with successful exits. His background in sports and entrepreneurship informs the firm's investment strategy.
Natalie Dunn - Partner. Natalie has a strong background in sports and health tech, having worked as a venture-backed executive prior to joining 51Ventures.
Roger Bernardino - Head of Platform. Roger is a former founder with expertise in consumer packaged goods investments, bringing valuable insights to the firm.
Josh Staph - Partner. Josh is a former Division 1 football player with over 15 years of experience in sports performance, contributing to the firm's focus on sports tech.
Travis Lubinsky - Partner & Director of 51 Playbook. Travis is a serial entrepreneur and founder of Flex Watches, providing operational support to portfolio companies.
51Ventures runs the 51 Playbook, an advisory program designed for early-stage startups. This program offers guidance in areas such as fundraising, product development, and marketing strategies. Startups interested in the program can apply through the firm's website.
What are the investment criteria for 51Ventures?
51Ventures primarily targets early-stage and mid-stage companies in the sports tech, health & performance, and consumer brands sectors. They look for innovative founders with strong market potential and a clear growth strategy.
How can I pitch to 51Ventures?
Interested founders can fill out a submission form on the 51Ventures website. It is advisable to include a detailed business plan, financial projections, and information about the founding team.
What makes 51Ventures different from other investors?
The firm combines capital with hands-on operational support, leveraging the expertise of its team, which includes former NFL players and serial entrepreneurs. This operator-heavy approach provides portfolio companies with unique insights and guidance.
What is the geographic scope of 51Ventures?
While specific geographic preferences are not detailed, 51Ventures focuses on companies that align with their investment thesis in sports tech and consumer brands, which may include both domestic and international opportunities.
What is the typical check size for investments?
51Ventures invests between $25,000 and $100,000 for venture capital deals and offers private credit solutions ranging from $50,000 to $10 million for mid-stage companies.
What kind of post-investment involvement can founders expect?
Founders can expect significant operational support through the 51 Playbook program, which includes assistance with fundraising, product development, and marketing strategies.
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