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She Capital is a venture capital firm established in 2018 in New Delhi, India, by Anisha Singh, who previously founded MyDala, a leading e-commerce platform. The firm is dedicated to empowering women-led startups and creating a supportive community for female founders. As a SEBI-registered Category II Alternative Investment Fund, She Capital emphasizes ethical investment practices and social responsibility.
Currently, She Capital manages two funds: the She Capital Fund and the SC Founders Fund. The first fund focuses on early-stage investments, primarily in the range of INR 3-5 Crore (approximately $360K-$600K) per company. The second fund, which is described as significantly larger, aims to expand its investment scope globally. The firm has built a community of over 10,000 female founders, making it one of the largest networks of its kind in India.
She Capital has made notable strides in the venture capital space, particularly in sectors that promote gender equality and empower women. The firm organizes annual summits and community events to facilitate collaboration among women entrepreneurs, enhancing their chances of success.
She Capital primarily invests in early-stage companies led by women, with a strong emphasis on sectors that empower women and promote gender equality. The firm focuses on consumer services tech and direct-to-consumer (D2C) sectors, aiming to create a positive impact on communities through its investments. The investment strategy includes pre-seed, seed, and seed+ (extension) stages, allowing for flexibility in funding as startups grow.
The firm seeks to partner with visionary entrepreneurs who are building products or services for women. She Capital values founders who demonstrate a commitment to ethical practices and social responsibility. The firm’s investment criteria include a strong team, a clear market need, and the potential for scalable growth. Co-investment opportunities are also explored, particularly with partners who share a similar focus on gender diversity.
She Capital has invested in a diverse range of 14 companies across various sectors, showcasing its commitment to supporting women-led ventures. Notable portfolio companies include:
Among these, Clovia stands out as a notable exit, having raised $4 million in a pre-series round, showcasing the potential for significant returns on investment.
Anisha Singh: Founder and Managing Partner. Anisha previously founded MyDala, India's largest deals and coupon platform, and has extensive experience in e-commerce and venture capital.
Arjun Basu: Managing Partner. Arjun has a background in finance and has worked with various startups, focusing on investment strategies and portfolio management.
Subhash Bedi: Venture Partner. Subhash brings years of experience in venture capital and has been involved in numerous successful investments across different sectors.
Naman Sodhani: Associate. Naman supports the investment team with research and analysis, focusing on identifying promising startups.
Neha Chauhan: Investment Analyst. Neha analyzes potential investments and assists in due diligence processes.
Shaklin Sultan: Marketing Manager. Shaklin manages marketing efforts and community engagement initiatives.
Kanik Singh: Analyst. Kanik provides analytical support to the investment team, focusing on market trends and startup performance.
Kiran Yadav: Executive & Administrative Manager. Kiran oversees administrative functions and supports the operational aspects of the firm.
Avantika Mandhani: Venture Partner. Avantika has a strong background in entrepreneurship and investment, contributing to the firm's strategic direction.
To pitch She Capital, founders should visit their website and submit their proposals via the contact email, hello@shecapital.vc. A well-structured pitch deck is essential, including information about the founding team, market opportunity, business model, and financial projections. She Capital prefers pitches that clearly articulate how the startup empowers women or addresses women's needs.
Response times can vary, but founders should expect to hear back within a few weeks. Warm introductions are highly encouraged, as they can significantly improve the chances of getting a meeting with the investment team.
She Capital launched the "Together" program in 2022, designed to create a supportive community for women founders. This initiative encourages collaboration and mutual backing among female entrepreneurs, enhancing their chances of success.
The firm also organizes annual summits, such as the "Together Goa 2025" event, which focuses on connecting female founders with investors and industry leaders. These programs aim to foster a strong network of women entrepreneurs and provide valuable resources for their growth.
In May 2024, She Capital announced funding for **Ellementry**, a D2C homeware brand specializing in handcrafted ceramics. This investment aligns with the firm's focus on supporting women-led startups.
In December 2020, She Capital co-invested in **Clovia**, a women's lingerie brand that successfully raised $4 million in a pre-series round. This notable exit highlights the firm's ability to identify and support high-potential ventures.
She Capital has also been actively building a community of over 10,000 female founders, showcasing its commitment to empowering women entrepreneurs. The firm continues to engage with its portfolio companies and the broader community through various events and initiatives.
What are She Capital's investment criteria?
She Capital focuses on early-stage companies led by women or those creating products for women. They prioritize sectors that empower women and promote gender equality, particularly in consumer services tech and D2C.
How can I pitch to She Capital?
Founders can pitch their startups by visiting the She Capital website and submitting their proposals through the provided contact email, hello@shecapital.vc. A well-prepared pitch deck should include details about the team, market opportunity, and financial projections.
What makes She Capital different from other VC firms?
She Capital is unique in its commitment to supporting women-led startups and fostering a community of female founders. The firm not only provides financial backing but also strategic guidance and access to a vast network of women entrepreneurs.
What is the geographic focus of She Capital?
She Capital primarily invests in startups based in Asia, with a strong emphasis on India. The firm is looking to expand its reach globally with its second fund.
What is the typical check size for investments?
The typical check size for investments from the She Capital Fund ranges from INR 3-5 Crore (approximately $360K-$600K) per company.
What kind of post-investment support does She Capital provide?
She Capital offers strategic guidance, access to a network of female founders, and organizes community events to enhance collaboration among portfolio companies.
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