The Founder's Guide to

Clay Capital fka VisVires New Protein

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Overview

Clay Capital, formerly known as VisVires New Protein, is a venture capital firm founded in 2014 and based in London. The firm focuses on investing in agrifood technology companies that aim to improve the relationship between human health and the health of the planet through innovative solutions. Clay Capital is recognized as a leading dedicated agrifood VC in the Europe-Asia corridor, emphasizing a mission-driven approach to investment.

The firm operates primarily in Europe and Asia, with a fund size of $145 million raised in October 2023. Clay Capital has a portfolio of 13 companies and aims to invest in up to 15 companies from its second fund. The firm has a strong emphasis on sustainable, nutritious, and circular outcomes in food production and consumption, addressing the interconnected challenges of environmental degradation, societal inequity, and human health.

Notable milestones include the rebranding from VisVires New Protein to Clay Capital, which coincided with the closing of Fund II. The firm has established itself as a key player in the agrifood technology sector, actively promoting its mission and portfolio while highlighting innovative solutions that enhance food systems.

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Frequently Asked Questions

What are Clay Capital's investment criteria?

Clay Capital invests in Seed to Series C companies within the agrifood technology sector. The firm focuses on high-impact solutions that address environmental degradation, societal inequity, and human health.

How can startups apply or pitch to Clay Capital?

Startups can pitch to Clay Capital through their website at claycapital.vc. It is recommended to include a clear business model, market potential, and how the startup aligns with the firm's mission.

What makes Clay Capital different from other VCs?

Clay Capital emphasizes a mission-driven approach, focusing on the interconnectedness of human health and planetary health. The firm has a unique dual geography, operating between Europe and Asia, which positions it as a bridge for agrifood innovation.

What is the geographic scope of Clay Capital's investments?

The firm primarily invests in Europe and Asia, specifically targeting countries that are at the forefront of agrifood technology advancements.

What is the typical check size for investments?

Clay Capital typically invests between $3 million and $8 million in its portfolio companies, with additional reserves for follow-on investments.

What kind of post-investment involvement does Clay Capital have?

Clay Capital provides strategic guidance and operational expertise to its portfolio companies, helping them navigate challenges and scale their innovations effectively.

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