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Primary Ventures is a collaborative innovation unit of A3 Mercados, established in 2014 and based in Buenos Aires, Argentina. The organization focuses on bridging the gap between the tech ecosystem and capital markets, specializing in innovative business and technology solutions. It aims to co-create solutions with startups to enhance the capital markets landscape, particularly in Latin America.
As part of A3 Mercados, Primary Ventures operates at the intersection of finance and technology, providing not only capital but also strategic and operational support to its portfolio companies. The firm is positioned to leverage its expertise in capital markets to foster growth in early-stage startups, particularly in the fintech, crypto, and agrifintech sectors.
While specific fund size and assets under management (AUM) are not publicly disclosed, the firm is recognized for its role in the Argentine venture capital ecosystem. Its focus on early-stage investments aligns with the growing demand for innovative financial solutions in the region.
Primary Ventures invests in early-stage startups primarily within the fintech, crypto, and agrifintech sectors. The firm targets pre-seed, seed, and seed+ (extension) stages, providing capital alongside strategic, tactical, and operational support. This includes assistance with planning, networking, partnerships, and legal and financial services.
The organization emphasizes the importance of bridging traditional finance with the crypto ecosystem, utilizing blockchain technology and asset tokenization to create innovative financial solutions. Primary Ventures seeks to partner with founders who are not only looking for funding but also value the strategic guidance that can help navigate the complexities of the capital markets.
Through its investments, Primary Ventures aims to transform the capital markets landscape in Latin America, focusing on underserved market segments that can benefit from technological advancements in finance.
Ismael Caram - CEO. Ismael has extensive experience in the financial sector and leads the strategic direction of Primary Ventures.
Gerónimo Albornoz - Innovation & Corporate VC. Gerónimo focuses on identifying innovative startups and fostering partnerships within the tech ecosystem.
Diego Fernández - General Manager, A3 Mercados. Diego oversees the operations of A3 Mercados, ensuring alignment with the firm's investment strategy.
Gustavo Rodríguez - General Manager of Administration and Finance, A3 Mercados. Gustavo manages the financial operations and administrative functions of the organization.
Iván Dalonso - General Manager of Commercial, A3 Mercados. Iván is responsible for commercial strategy and partnerships.
Sebastián Ferro - CIO, A3 Mercados. Sebastián leads the investment strategy and portfolio management.
María Sol Mas - General Manager of Legal Affairs, A3 Mercados. María oversees legal compliance and governance.
Diego Viruega - General Manager, Primary. Diego manages the operations of Primary Ventures, focusing on startup engagement.
To pitch to Primary Ventures, startups should use the application form available on their website. It is advisable to include a comprehensive overview of the business model, market opportunity, and how the startup aligns with the firm’s focus areas.
While specific response time expectations are not disclosed, founders should anticipate a thorough review process given the firm’s emphasis on strategic support.
In mid-2025, Primary Ventures participated in an agrifintech pilot that utilized tokenized grain warrants as collateral to serve over 170,000 smallholder farmers in Argentina. This initiative was reported in an article by Mercy Corps Ventures, highlighting the firm's commitment to innovative financial solutions in agriculture.
Despite the lack of recent independent round announcements under the
What are Primary Ventures' investment criteria?
Primary Ventures focuses on early-stage startups in the fintech, crypto, and agrifintech sectors. They look for innovative solutions that can bridge traditional finance with emerging technologies.
How can startups apply or pitch to Primary Ventures?
Startups interested in pitching to Primary Ventures can apply through the form available on their website. Specific details about the application process are not disclosed, but it is advisable to include a clear business plan and value proposition in the pitch.
What makes Primary Ventures different from other VCs?
Primary Ventures distinguishes itself by offering not only financial investment but also extensive strategic and operational support to its portfolio companies. This includes assistance with planning, networking, and navigating the complexities of capital markets.
What is the geographic focus of Primary Ventures?
The firm primarily invests in startups based in Latin America, particularly those that are innovating within the fintech, crypto, and agrifintech sectors.
What is the typical check size for investments?
While specific check sizes are not disclosed, Primary Ventures focuses on pre-seed to seed+ stages, suggesting that their investments are tailored to early-stage funding needs.
What kind of post-investment involvement does Primary Ventures have?
Primary Ventures is known for its active involvement post-investment, providing strategic guidance and operational support to help startups succeed in the capital markets.
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