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Perpetual Capital is a venture capital firm based in Bangalore, India, established to support seed and pre-seed ventures. Founded by Anvitha Prashanth and Pranav Prashanth, the firm focuses on identifying and nurturing future category leaders. The organization emphasizes operational support, expert guidance, and access to a vast network for its portfolio companies.
Currently, Perpetual Capital manages a portfolio of 18 companies across various sectors, including consumer brands and food technology. The firm is dedicated to fostering innovation and sustainability, aiming to reshape industries through transformative ideas. Its headquarters is located at 110/8, Krishnappa Layout, Lal Bagh Road cross, Bangalore 560027, India.
Perpetual Capital has not registered as an investment adviser or broker with SEBI, which reflects its focus on early-stage investments. The firm is self-described as being created by founders, for founders, emphasizing long-term support for its portfolio companies.
Perpetual Capital invests in transformative ideas across several sectors, including consumer brands, food technology, and impact investing. The firm primarily targets pre-seed and seed-stage ventures, with a strong emphasis on sustainability and innovative solutions that improve lives. The sectors of interest include:
Perpetual Capital seeks to back visionary founders who are committed to developing future category leaders. The firm emphasizes operational support and network access, helping entrepreneurs navigate challenges and scale their ventures effectively.
Perpetual Capital's portfolio consists of 18 companies across various sectors, focusing on consumer brands, food technology, and social impact. Notable portfolio companies include:
This diverse portfolio reflects Perpetual Capital's commitment to supporting innovative and sustainable ventures across multiple sectors.
Anvitha Prashanth — Partner. Anvitha has a background in product management at Expedia and founded Go Native, a farm-to-table restaurant and retail venture. She co-founded Kosh, a boutique resort in Nandi Hills, and is an active investor in portfolio companies such as Foxtale and CityMall. Anvitha is an alum of the Singapore University of Technology and Design.
Pranav Prashanth — Partner. Pranav holds a Master's degree in Economics from the University of Glasgow. He previously worked as a consultant at EY, focusing on pricing and commercials. He has experience in impact investing at envoPAP, which specializes in sustainable packaging using sugarcane fibers. Pranav also served as COO at Discovery Village, an adventure resorts chain.
To pitch to Perpetual Capital, founders should visit the [pitch page](https://www.perpetualcapital.co.in/pitch-to-us) on their website. It is recommended to include a comprehensive deck that outlines the business model, market opportunity, competitive landscape, and team background. Founders should expect a response within a few weeks, and warm introductions are preferred but not mandatory.
As of April 2026, Perpetual Capital continues to expand its portfolio, recently backing several innovative startups in the consumer and food sectors. The firm has been actively involved in supporting its existing portfolio companies through operational guidance and strategic advice. Notable recent investments include backing for startups like Uravu, which focuses on atmospheric water harvesting technology, and EcoSoul, a sustainable home essentials brand.
Perpetual Capital's commitment to sustainability and innovation remains a core aspect of its investment strategy, as it seeks to identify and support ventures that align with these values.
What are Perpetual Capital's investment criteria?
Perpetual Capital focuses on pre-seed and seed-stage ventures in consumer brands, food technology, and impact investing. The firm seeks transformative ideas that emphasize sustainability and innovation.
How can I pitch my startup to Perpetual Capital?
Founders can pitch their ventures through the [pitch page](https://www.perpetualcapital.co.in/pitch-to-us) on the Perpetual Capital website. It is advisable to include a clear business model, market analysis, and team background in the pitch.
What makes Perpetual Capital different from other investors?
Perpetual Capital is created by founders for founders, emphasizing long-term support, operational guidance, and access to a vast network. The firm is dedicated to fostering innovation and sustainability in its portfolio companies.
What is the geographic focus of Perpetual Capital?
The firm primarily invests in startups based in India, particularly in the Bangalore region, but is open to opportunities across Asia.
What type of support does Perpetual Capital provide to its portfolio companies?
Perpetual Capital offers operational support, expert guidance, and access to a vast network to help founders navigate challenges and scale their ventures effectively.
What is the typical check size for investments?
Specific check sizes are not disclosed, but Perpetual Capital focuses on pre-seed and seed-stage investments, which typically range from small to moderate amounts.
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