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ICONICO is a Rome-based venture builder and startup studio founded in 2021 by Fabio Lalli and Mirko Lalli. The organization operates from Via delle Quattro Fontane 33, 00184, Rome, Italy. ICONICO integrates venture building, capital, strategy, design, and execution to support early-stage founders. The firm focuses on identifying emerging signals and unmet needs, helping entrepreneurs validate their ideas and scale their businesses effectively.
As of now, ICONICO manages a portfolio of eight companies and has achieved a notable exit with Aryel, which was acquired by Onetag in February 2026. The firm emphasizes a hands-on approach, providing comprehensive support across various stages of company development, from idea validation to market traction and international expansion. The Lalli brothers bring over 20 years of combined experience in launching ventures and supporting founders, positioning ICONICO as a significant player in the European startup ecosystem.
ICONICO invests in and builds companies at the intersection of technology, insight, and execution. Their primary areas of focus include artificial intelligence (AI), Web3, consumer products, gaming, and healthcare. The firm operates across various funding stages, including pre-seed, seed, seed-plus (extension), and Series A. This broad stage focus allows ICONICO to engage with startups at critical points in their development.
The firm seeks to partner with early-stage ventures that demonstrate innovative ideas and a strong potential for growth. ICONICO provides extensive support, including co-designing solutions, assisting with go-to-market strategies, and facilitating fundraising efforts. Their investment thesis emphasizes the importance of technology and insight in building successful companies, making them a valuable partner for entrepreneurs looking to navigate the complexities of startup growth.
ICONICO has built a diverse portfolio of eight companies, each operating in distinct sectors:
Notably, ICONICO achieved an exit with Aryel, which was acquired by Onetag in February 2026, marking a significant milestone in their investment journey.
Fabio Lalli: Co-Founder of ICONICO, Fabio has extensive experience in launching ventures and supporting founders. His background includes a strong focus on strategy and execution in the startup ecosystem.
Mirko Lalli: Co-Founder of ICONICO, Mirko brings a wealth of knowledge in product development and venture building. Together, the Lalli brothers have over 20 years of combined experience in the Italian startup landscape.
To pitch to ICONICO, founders should visit their website at iconi.co or send an email to hello@iconi.co. A well-structured pitch deck is essential, including details about the business model, market opportunity, and team background. ICONICO prefers pitches that clearly outline the startup's vision and execution strategy.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are beneficial, but not mandatory. ICONICO values direct communication and encourages founders to reach out with their ideas.
ICONICO runs a program named ICONICO, which focuses on supporting early-stage ventures through venture building and strategic execution. This program is designed to help founders validate their ideas and scale their businesses effectively.
Eligibility for the program typically includes early-stage startups in sectors such as AI, Web3, consumer products, gaming, and healthcare. Interested founders can apply through ICONICO's website for more information on how to participate.
In February 2026, ICONICO achieved a notable exit with the acquisition of Aryel by Onetag. This marked a significant milestone for the firm, showcasing their ability to build and scale successful ventures.
As of now, ICONICO continues to expand its portfolio, which currently includes eight companies across various sectors, demonstrating their active engagement in the startup ecosystem.
What are ICONICO's investment criteria?
ICONICO focuses on early-stage ventures in sectors such as AI, Web3, consumer products, gaming, and healthcare. They look for innovative ideas with strong growth potential and a clear market need.
How can I apply or pitch to ICONICO?
Founders can pitch their ideas by visiting ICONICO's website at iconi.co or by emailing hello@iconi.co. A well-prepared pitch deck that outlines the business model, market opportunity, and team background is essential.
What makes ICONICO different from other investors?
ICONICO combines venture building with strategic execution, providing hands-on support throughout the startup journey. Their focus on technology and insight allows them to help founders validate ideas and scale effectively.
What is ICONICO's geographic scope?
ICONICO primarily focuses on the European market but is open to global opportunities that align with their investment thesis.
What is the typical check size for investments?
While specific check sizes are not disclosed, ICONICO operates across various funding stages, indicating flexibility in investment amounts based on the needs of the startup.
What kind of post-investment involvement does ICONICO have?
ICONICO provides ongoing support to portfolio companies, assisting with go-to-market strategies, fundraising, and international expansion, ensuring that founders have the resources they need to succeed.
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