Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Hidden Dreams is a venture builder organization based in Stockholm, Sweden, founded in 2025. The firm specializes in creating new B2B SaaS companies by collaborating with skilled entrepreneurs and problem specialists. With a focus on addressing hidden problems across various industries, Hidden Dreams employs a venture builder methodology that supports startups from inception to operational independence. The organization actively participates in the startup journey, providing essential business infrastructure and operational support to ensure success.
Since its inception, Hidden Dreams has built a portfolio of six innovative companies, each designed to tackle specific challenges within their respective sectors. The firm is dedicated to fostering growth in early-stage, unlisted tech companies with significant potential, particularly in the B2B SaaS space. By leveraging its expertise and resources, Hidden Dreams aims to create impactful solutions that enhance efficiency and drive operational improvements.
Hidden Dreams invests primarily in early-stage, unlisted tech companies, particularly those within the B2B SaaS sector. The firm focuses on pre-seed, seed, and seed-plus stages, allowing them to engage with startups at their most formative stages. Their investment strategy is rooted in a venture builder methodology, which means they do not just provide capital but also actively participate in the development of the business. This includes generating and validating business ideas, as well as offering critical operational support and infrastructure.
The organization seeks to partner with skilled entrepreneurs who are passionate about solving industry-specific problems. Hidden Dreams looks for companies that demonstrate significant growth potential and innovative solutions that can disrupt traditional processes. By focusing on B2B SaaS, they aim to create scalable solutions that can be widely adopted across various industries, ultimately enhancing operational efficiency and effectiveness.
Hidden Dreams has successfully built a portfolio of six notable companies, each contributing to the B2B SaaS landscape with innovative solutions. Among these companies is **Certainli**, which automates the retrieval of test certificates necessary for the certification of technical products, significantly reducing documentation lead times. Another key portfolio company, **tendmill**, streamlines the procurement process for wholesalers, suppliers, and authorities in the food service industry, achieving over an 80% reduction in manual work through its unique matching algorithm.
**Abacube** offers a digital service that enhances the efficiency of the claims process for personal injuries and illnesses, while **North House** provides a digital solution for governance documents, facilitating their creation and maintenance within organizations. Additionally, **Chaintraced** increases traceability in industrial value chains by digitalizing product certification requirements in the cloud. Lastly, **WorkTiles** is a collaboration tool designed to help companies organize and improve their financial closing and consolidation processes. This diverse portfolio showcases Hidden Dreams' commitment to addressing hidden problems through innovative B2B SaaS solutions.
To pitch Hidden Dreams, founders should visit their website at hiddendreams.se or email hello@hiddendreams.se. They prefer pitches that align with their focus on B2B SaaS and encourage detailed presentations of innovative ideas.
Hidden Dreams operates a venture building program that focuses on creating innovative B2B SaaS companies. This program involves collaboration with skilled entrepreneurs and problem specialists to develop solutions that address hidden challenges in various industries. Interested parties can apply through their website for more information on participation.
Hidden Dreams invests in pre-seed, seed, and seed-plus stages, focusing on early-stage tech companies with significant growth potential.
Founders can pitch Hidden Dreams by visiting their website at hiddendreams.se or by emailing them directly at hello@hiddendreams.se. They welcome pitches that align with their focus on B2B SaaS innovation.
Hidden Dreams primarily focuses on the B2B SaaS sector, investing in companies that address specific industry challenges through innovative technology solutions.
While specific check sizes are not disclosed, Hidden Dreams invests in early-stage companies, which typically involves smaller initial investments that can grow as the company develops.
Hidden Dreams primarily invests in Europe, focusing on startups that are addressing challenges within the region.
The application process involves submitting a pitch through their website or via email. They encourage founders to present innovative ideas that align with their investment focus.
Hidden Dreams actively participates in the startup journey, providing operational support and critical business infrastructure to help companies achieve operational independence.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.