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Full Frame Growth Partners is a venture capital firm based in the United States, focused on providing capital and strategic advice to entrepreneurs in the consumer sector. Founded to assist businesses in achieving their goals, the firm emphasizes tailored investment capital and resources. Full Frame Growth Partners primarily targets companies with revenues between $20 million and $100 million, ensuring that their investments align with the growth potential of their portfolio companies.
The firm operates as a lead investor, engaging in a limited number of select investments each year. This approach allows Full Frame to maintain a hands-on partnership with its portfolio companies, providing not only financial support but also operational guidance. The firm is headquartered in Austin, Texas, and has a strong commitment to investing across all 50 states in the U.S.
Full Frame Growth Partners has established a reputation for its concentrated focus on consumer brands, particularly in sectors such as nutrition, food, beverage, pet products, beauty, personal care, apparel, and multi-unit retail. The firm’s investment strategy is characterized by flexibility, allowing them to tailor capital structures to meet the specific needs of entrepreneurs.
Full Frame Growth Partners invests primarily in the consumer sector, with a keen interest in categories such as nutrition, food, beverage, pet products, children's products, beauty, personal care, apparel, and multi-unit retail. The firm typically engages in investments ranging from $15 million to $50 million, targeting U.S.-based companies across all 50 states. Their investment strategy is designed to accommodate companies with revenues between $20 million and $100 million, ensuring that they partner with businesses that have meaningful growth potential.
As lead investors, Full Frame Growth Partners often take significant minority equity stakes and occasionally pursue control transactions. Their flexible investment approach allows them to tailor capital structures to meet the specific needs of entrepreneurs, which is particularly beneficial for companies looking for growth capital or shareholder liquidity. The firm’s focus on concentrated consumer growth equity means they seek to partner with companies that demonstrate strong revenue and growth potential, providing both capital and strategic advice to help these businesses thrive.
Full Frame Growth Partners has built a diverse portfolio of companies across various sectors within the consumer space. Notable portfolio companies include:
This portfolio reflects Full Frame's commitment to investing in consumer brands that demonstrate strong growth potential and align with their investment thesis.
Bader Alam — Founder & Managing Partner. Bader has extensive experience in consumer sectors, having previously worked as a senior investor at CAVU Consumer Partners. He has a background in private equity and investment banking, with expertise in nutrition, food and beverage, pet products, and apparel.
Tylon Jackson — Associate. Tylon previously worked as a strategy consultant at Accenture, focusing on supply chain and organizational design. He is associated with the McCombs MBA Venture Fellows Program, bringing valuable analytical skills to the team.
Rob Berner — Senior Advisor. Rob has over 30 years of experience in consumer private equity. He has held leadership roles at various firms, including CVC Capital Partners and Morgan Stanley, and has been involved with brands like johnnie-O.
Tracey Warner Halama — Operating Partner. Tracey has a strong background in consumer brands, having led Vital Proteins through its acquisition by Nestle. She is currently the CEO of Supergut, showcasing her operational expertise in the sector.
To pitch Full Frame Growth Partners, founders should send an email to info@fullframegp.com. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, and financial projections. The firm appreciates clarity and detail in presentations.
Response times may vary, but founders should expect to hear back within a few weeks. Warm introductions can enhance the chances of receiving a timely response, so leveraging connections within the industry is advisable.
In March 2025, Full Frame Growth Partners led a minority growth investment in Supergut, a gut health and GLP-1 nutrition brand. This investment aligns with the firm's focus on consumer health trends and demonstrates their commitment to supporting brands with significant growth potential.
Additionally, Full Frame has been recognized for its involvement with Vital Proteins, which was acquired by Nestle. Bader Alam's prior experience with this brand during his time at CAVU Consumer Partners highlights the firm's deep connections in the consumer sector.
What are Full Frame Growth Partners' investment criteria?
Full Frame Growth Partners focuses on investing in consumer companies with revenues between $20 million and $100 million. They typically engage in investments ranging from $15 million to $50 million and prefer to act as lead investors.
How can I pitch to Full Frame Growth Partners?
Founders can reach out to Full Frame Growth Partners via email at info@fullframegp.com. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and financial projections.
What makes Full Frame Growth Partners different from other investors?
Full Frame Growth Partners distinguishes itself by providing not only capital but also strategic advice and operational support. They leverage their extensive network of industry executives to assist portfolio companies in areas such as brand building and retail expansion.
What is the geographic focus of Full Frame Growth Partners?
The firm invests in consumer companies across all 50 states in the United States, ensuring a broad geographic reach.
What is the typical involvement of Full Frame Growth Partners post-investment?
Full Frame Growth Partners takes an active role in their portfolio companies, often providing operational support and strategic guidance to help entrepreneurs achieve their goals.
What is the fund size of Full Frame Growth Partners?
The specific fund size has not been disclosed, but the firm typically invests between $15 million and $50 million in each deal.
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