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Blueprint Ventures is a venture capital firm founded in January 2023, based in Singapore. The firm focuses on investing in Southeast Asia's emerging economies and consumer markets, particularly targeting businesses that cater to the new generation of consumers, including women, Millennials, Gen Zs, and Gen Alphas. Blueprint Ventures aims to support consumer-driven businesses that aspire to become significant players in their respective industries.
As of now, the firm has a portfolio of 9 companies and operates with a team that is 75% female, reflecting its commitment to supporting brands that resonate with women and youth. The firm emphasizes sectors such as wellness, longevity, personal empowerment, sustainability, and lifestyle. Blueprint Ventures is actively investing in tech-enabled services and products that address underserved needs in the market.
Blueprint Ventures adopts a consumer-first, insights-led investment strategy. The firm focuses on sectors including consumer products, healthcare, and longevity, with a particular interest in tech-enabled services that cater to the evolving preferences of younger consumers. Investment stages include Seed and Series A, with a geographic focus on Southeast Asia, particularly Singapore and Vietnam.
The firm seeks to invest in businesses that emphasize community engagement and the future of care, aligning with the values of Millennials, Gen Zs, and Gen Alphas. Blueprint Ventures looks for founders who differentiate their brands through innovation rather than price, aiming to build sustainable and impactful businesses that resonate with the new generation of consumers.
Blueprint Ventures has invested in a diverse range of companies, including:
Huiting Koh: Founding Managing Partner with over 14 years of experience in the venture capital space. Formerly a brand manager for nearly a decade, she later became a Partner at Altara Ventures, leading investments in consumer and fintech sectors. Huiting is a Kauffman Fellow and a member of GPCA and SVCA.
Adrian Ho: Partner at Blueprint Ventures, bringing expertise in consumer investments and market analysis.
Amanda Phan: Associate who supports deal sourcing and portfolio management.
Elena Chow: Talent Venture Partner, focusing on human capital and team development within portfolio companies.
Bea Camacho: Product-Human Design Venture Partner, specializing in product development and user experience.
Charles Debonneul: Performance Marketing Venture Partner, providing insights into marketing strategies and customer acquisition.
To pitch Blueprint Ventures, founders should visit the firm's application page at blueprint.vc. It is important to include a comprehensive deck that outlines the business model, market opportunity, and competitive landscape. While specific response times are not disclosed, prompt and clear communication is encouraged.
Warm introductions are preferred, but cold pitches are also accepted through the website. Founders should ensure their pitch reflects the firm's focus on consumer-driven businesses and the specific needs of younger generations.
In January 2024, Blueprint Ventures made its first investment in AYA, a sparkling turmeric drink aimed at boosting vitality and immunity. This marked the firm's entry into the market, focusing on consumer-driven innovations.
Blueprint Ventures has been featured in various publications, including The Peak Magazine, which highlighted Huiting Koh's approach to gender and venture capital. Additionally, Koh was a speaker at the SVCA 2024 Annual Conference, discussing the importance of diversity in investment.
What investment criteria does Blueprint Ventures use?
Blueprint Ventures focuses on consumer-driven businesses in Southeast Asia, particularly those targeting Millennials, Gen Zs, and Gen Alphas. They look for companies that emphasize wellness, sustainability, and tech-enabled services.
How can I pitch to Blueprint Ventures?
Interested parties can submit their pitch through the application page on the Blueprint Ventures website. It is advisable to include a clear business model, market analysis, and how the startup addresses underserved needs.
What makes Blueprint Ventures different from other VCs?
Blueprint Ventures emphasizes a consumer-first, insights-led approach, focusing on brands that differentiate themselves through innovation rather than price. The firm is also notable for its high percentage of female team members, reflecting its commitment to supporting women-led businesses.
What is the geographic scope of Blueprint Ventures?
The firm primarily invests in Southeast Asia, with a focus on Singapore and Vietnam, targeting emerging markets within the region.
What is the typical check size for investments?
While specific check sizes are not publicly disclosed, Blueprint Ventures invests at the Seed and Series A stages, which typically range from hundreds of thousands to several million dollars.
What kind of support does Blueprint Ventures provide post-investment?
Blueprint Ventures offers strategic support to its portfolio companies, leveraging their experience in building consumer brands to help startups scale effectively in the market.
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