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Amplify.LA is a pre-seed venture fund founded in 2011 and based in Los Angeles, California. The firm has established itself as a key player in the early-stage investment landscape, focusing on technology startups. Since its inception, Amplify.LA has partnered with over 80 companies, providing not only capital but also guidance to help entrepreneurs navigate the challenges of building successful businesses.
The firm has a cumulative portfolio funding exceeding $500 million, showcasing its commitment to supporting innovative ideas. Amplify.LA operates from its Venice campus, where it offers free workspace to its portfolio companies. The firm has been recognized nationally, ranking among the top 10 accelerators by MIT.
Amplify.LA has a diverse LP base and has achieved notable exits to major tech companies such as Apple, Google, Microsoft, and Amazon. The firm continues to expand its team and resources, enhancing its ability to support founders in their entrepreneurial journeys.
Amplify.LA primarily invests in technology startups at the pre-seed stage, emphasizing early investment opportunities. The firm typically writes checks ranging from $50,000 to $150,000, with an average investment size of $100,000. They seek to acquire 5-15% equity in their portfolio companies, with an average of 10%. Amplify.LA often serves as the first investor in many of its portfolio companies, leveraging a network of funding partners to provide additional capital when necessary.
The sectors of interest for Amplify.LA include AI, SaaS, healthcare, consumer, and commerce. The firm adopts a mentorship-driven approach, providing sector-specific support from experienced operators and founders. Their geographic focus is primarily on North America, with a significant portion of their portfolio companies based in Los Angeles, but they also consider startups from Toronto, San Francisco, and Austin.
Amplify.LA has built a diverse portfolio of over 80 companies, showcasing its commitment to early-stage technology investments. Notable portfolio companies include:
These companies reflect Amplify.LA's focus on innovative technology solutions across various sectors, demonstrating the firm's ability to identify and support promising startups at their inception.
Paul Bricault: Managing Partner at Amplify.LA, Paul has extensive experience in venture capital and has been instrumental in the firm's growth since its founding. He has a background in technology investments and has led numerous successful funding rounds.
Oded Noy: Managing Partner, Oded brings a wealth of knowledge in early-stage investments and has a strong track record of supporting technology startups. His expertise lies in identifying promising ventures and guiding them through their growth phases.
Alex Rubalcava: Managing Partner, Alex joined Amplify.LA to enhance the firm's investment strategy and expand its portfolio. He has a background in technology and entrepreneurship, contributing valuable insights to the firm's operations.
Connor Sundberg: Partner at Amplify.LA, Connor has been involved in various successful investments and plays a key role in supporting portfolio companies. His experience in the startup ecosystem helps founders navigate challenges effectively.
Katie Dean: Director of Operations, Katie oversees the operational aspects of Amplify.LA, ensuring that the firm runs smoothly and efficiently. Her background in operations management supports the firm's mission to assist startups.
To pitch Amplify.LA, founders should connect through mutual referrals and fill out the contact form on their website. It is essential to include a clear and concise pitch deck that outlines the business model, market opportunity, and team background. Amplify.LA does not specify a formal application process or timeline for responses, so founders should be patient and may follow up if necessary.
Amplify.LA runs a program known as Amplify.LA, which focuses on supporting early-stage technology startups. The program typically involves a four-month collaboration period, where selected startups receive mentorship, resources, and access to a network of industry experts.
Eligibility for the program includes being a pre-seed technology startup. The application process is rolling, allowing founders to apply at various times throughout the year. The program aims to foster innovation and growth among participating companies.
In 2024, Amplify.LA expanded its team by welcoming new members, including Alex Rubalcava, and celebrated the contributions of Connor Sundberg. The firm has been active in making new investments, reflecting its commitment to supporting early-stage technology startups.
Amplify.LA published a year-in-review blog post for 2025, highlighting its activities and achievements over the past year. This post showcased the firm's growth and the success of its portfolio companies.
What are Amplify.LA's investment criteria?
Amplify.LA focuses on pre-seed technology startups, particularly in sectors such as AI, SaaS, healthcare, consumer, and commerce. They typically invest between $50,000 and $150,000, aiming for 5-15% equity in exchange for their investment.
How can founders apply or pitch to Amplify.LA?
Founders are encouraged to connect through mutual referrals. Amplify.LA does not provide direct email addresses or specific office locations. Interested parties can fill out a contact form on their website for inquiries.
What makes Amplify.LA different from other venture funds?
Amplify.LA emphasizes early-stage investment and often serves as the first investor in its portfolio companies. The firm provides not only capital but also mentorship and resources, including free workspace at their Venice campus.
What is Amplify.LA's geographic scope?
While Amplify.LA is based in Los Angeles, they also consider startups from other major cities in North America, including Toronto, San Francisco, and Austin.
What is the typical post-investment involvement of Amplify.LA?
Amplify.LA takes an active role in supporting its portfolio companies through mentorship, access to professional services, and connections within the LA media and entertainment network. They aim to help founders navigate their growth journeys effectively.
What is the average response time for pitch submissions?
Amplify.LA does not specify a response time for pitch submissions. Founders are encouraged to follow up through the contact form if they do not receive a timely response.
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