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2M2D, also known as Tomorrow Today, is a Norwegian venture capital firm founded to support ambitious founders and their innovative startups. Established with backing from HCA Melbye AS, a family business with over 110 years of history, 2M2D is based in Oslo, Norway. The firm is dedicated to addressing real-world problems through strategic investments in technology. It has built a reputation for its commitment to the Norwegian startup ecosystem, leveraging its extensive networks to foster growth.
Currently, 2M2D manages a portfolio of over 25 direct investments in early-stage tech startups. The firm emphasizes a born-global approach, targeting companies that are not only innovative but also scalable and sustainable. 2M2D's investment strategy is characterized by a focus on sectors such as climate tech, fintech, insurtech, AI, and construction tech. The firm is well-positioned to capitalize on emerging trends and technologies, ensuring that its investments align with market needs.
2M2D targets early-stage, globally oriented tech startups across various sectors, including climate tech, construction tech, AI, fintech, insurtech, and the sharing economy. The firm seeks companies that demonstrate sustainable solutions and scalable business models. Their investment criteria emphasize the authenticity of the startup's message, the composition of the founding team, and the overall investment readiness of the company.
Additionally, 2M2D evaluates startups based on their growth roadmaps, problem-solving capabilities, and the timing of their solutions in the market. The firm aims to partner with diverse founding teams that possess solid growth potential. This strategic focus allows 2M2D to align its investments with real market needs, ensuring that the companies it supports are well-equipped to thrive in competitive environments.
2M2D has made over 25 direct investments in innovative startups, showcasing a diverse portfolio that includes notable companies such as SafetyWing, a travel medical insurance provider; Iris.ai, an AI-powered research assistant; and Consigli, a construction technology firm. These companies exemplify the firm's commitment to investing in sustainable and scalable solutions.
In addition to its direct investments, 2M2D holds limited partner positions in multiple funds, which cover more than 100 additional companies. This extensive network enhances their deal-flow capabilities and provides access to a broader range of innovative startups. The combination of direct investments and LP positions positions 2M2D as a significant player in the Nordic and European venture capital landscape.
Bjarne Melbye - Founder and CEO; Bjarne has a background in family business and is focused on strengthening the Norwegian startup ecosystem. He plays a crucial role in guiding the firm's investment strategy and supporting portfolio companies.
Fredrik Winther - Chairman of the Board/Managing Partner; Fredrik is the former CEO of Oslo Business Region and Katapult.VC. He has assessed hundreds of startups annually and brings extensive experience in impact and climate tech investing.
Martin Falch - Talent Advisor; Martin specializes in building boards and management teams for high-growth startups, providing valuable insights into operational support and strategic planning.
To pitch to 2M2D, founders should use the contact email eyeball@2m2d.no or fill out the pitch form available on their website. It is important to include a comprehensive overview of the business model, growth strategy, and how the startup addresses real-world problems. Founders should expect a response within a reasonable timeframe, although specific timelines are not disclosed.
Warm introductions are preferred, as they can enhance the chances of securing a meeting. A well-prepared pitch deck that highlights the startup's unique value proposition and market potential is essential for capturing the firm's interest.
As of October 2023, 2M2D continues to expand its portfolio, having made over 25 direct investments in innovative startups. The firm remains active in the Nordic and European markets, focusing on sectors such as climate tech, fintech, and AI. Recent investments include notable companies like SafetyWing and Iris.ai, which align with their commitment to sustainable technology solutions.
2M2D's leadership team, including Bjarne Melbye and Fredrik Winther, actively participates in industry events and discussions, further establishing the firm's presence in the venture capital landscape. Their backing by HCA Melbye AS provides a stable foundation for continued growth and investment in promising startups.
What are 2M2D's investment criteria?
2M2D seeks early-stage, globally oriented tech startups that demonstrate sustainable solutions and scalable business models. They evaluate companies based on authenticity, diverse founding teams, investment readiness, and market timing.
How can I pitch to 2M2D?
Interested founders can pitch their startups by contacting 2M2D via email at eyeball@2m2d.no or through their website's pitch form. It is advisable to include a clear business model and growth strategy in the pitch.
What makes 2M2D different from other venture capital firms?
2M2D is backed by HCA Melbye AS, a family business with over a century of history, providing stability and patient capital. Their focus on sustainable technology solutions and commitment to supporting ambitious founders distinguishes them in the market.
What is the geographic focus of 2M2D?
2M2D primarily focuses on the Nordic and European markets, investing in startups that are globally oriented and have the potential to scale internationally.
What kind of support does 2M2D provide to its portfolio companies?
Beyond capital, 2M2D offers strategic support, leveraging the extensive experience and networks of its team to help build strong management teams and boards for high-growth startups.
What is the typical check size for investments made by 2M2D?
While specific check sizes are not disclosed, 2M2D focuses on early-stage investments, which typically range from seed funding to Series A rounds, aligning with their investment strategy.
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