The Founder's Guide to

Amplify Partners

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Overview

Amplify Partners began in 2012 when longtime Battery Ventures GP Sunil Dhaliwal set out to build a home for deeply technical founders. Headquartered in Menlo Park with a satellite office in San Francisco, the firm closed a $49 million debut fund that seeded Datadog and Fastly. Successive vintages expanded the playbook while preserving an engineer‑first culture.

In June 2025 Amplify announced three new pools totaling $900 million: Fund VI ($400 million core seed vehicle), Fund VI Select ($300 million opportunity fund) and Amplify Bio I ($200 million dedicated to digital‑biology startups). The fresh capital allows the partnership to lead pre‑seed, seed and Series A rounds, then follow winners through Series C without outside dilution.

Amplify invests in developer infrastructure, data tooling, AI and security, plus digitally native biology that marries wet‑lab automation with machine learning. Geography is largely North America, but the partners will cross the Atlantic or head to Israel when research talent demands it. Roughly half of every fund is reserved for follow‑on so founders do not scramble for insiders when they hit product‑market fit.

Beyond checks, Amplify provides hands‑on help. The internal Build Team of sales, growth, recruiting and design operators runs time‑boxed sprints that unblock early bottlenecks. A 150‑member founder Slack, annual retreats and workshops create a peer network that trades hard‑won playbooks. Open‑source essays, the Projects to Know newsletter and the annual AI Engineering Report position the firm as a thought leader, pulling in both talent and downstream investors.

Limited partners include university endowments, insurance companies and repeat founders such as Datadog’s Olivier Pomel who wanted exposure to the next wave of technical disruption. That mix delivers both staying power and specialist insight to the founders Amplify backs.

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Frequently Asked Questions

When should I reach out?

Seed or even pre‑product is fine if you have a working demo or reproducible benchmark. Amplify has funded companies pre‑revenue when the technical edge was clear.

Do I need a warm introduction?

Helpful but not required. Roughly thirty percent of Amplify’s investments begin with a cold email that clearly outlines the product, data advantage and team.

What should the initial email include?

A two‑page memo (problem, solution, moat, roadmap) plus a concise slide deck. Include benchmark numbers or early design partners.

How fast is the process?

Term‑sheet decisions arrive within seven days of the first call if IP and security diligence are straightforward. Closing typically takes three weeks for Delaware entities.

Will Amplify lead my seed?

Yes. The firm leads about two‑thirds of seed rounds it joins and will set terms.

How much capital can I expect over time?

First checks range from $750 k to $3 million. The Select fund allows follow‑on capacity up to $10 million through Series B.

What post‑investment help is concrete?

Founders get access to the Build Team for sprints in sales, marketing, design and hiring, as well as a 150‑founder Slack for peer problem‑solving.

Does Amplify invest outside the United States?

Primarily North America, with selective deals in Europe and Israel. You may be asked to flip into a Delaware C‑Corp before Series A.

Which metrics matter most?

Technical differentiation. For software, outperform open‑source baselines by 20 percent or cut cloud spend dramatically. For bio, show statistically significant in‑vitro results.

What kills a deal?

Uncapped stacked SAFEs, unclear IP ownership, and teams without deep technical co‑founders are the fastest paths to no.

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