R/GA Connected Devices Accelerator

R/GA Connected Devices Accelerator was a Techstars-powered corporate accelerator for startups building connected devices, IoT hardware, connected applications, and software that enabled the connected-device ecosystem. It launched in 2013 as an agency-based accelerator housed at R/GA's New York campus.

The program combined Techstars' mentor-driven accelerator model with R/GA's brand, design, product, engineering, marketing, and client-network capabilities. Public materials described it as a roughly three-month accelerator for 10 startups, with accepted companies eligible for up to $120,000 in funding and access to R/GA services, workspace, mentors, and investor-facing demo opportunities.

The accelerator ran at least two connected-devices cohorts: an initial class announced in December 2013 and a second round announced in June 2014 with 10 startups selected by October 2014. The connected-devices brand appears no longer active; R/GA later operated broader R/GA Ventures thematic accelerator programs, and R/GA itself became independent from Interpublic in 2025.

Designed for Founders, Builders. The program is in person. Participation is generally full time.

Early-stage startups focused on Internet of Things, connected devices, smart hardware, and related technologies. Founding teams with viable product concepts and growth potential.

• 3-month immersive program
• Mentor-driven support and guidance
• Access to R/GA facilities and resources
• Tech and business development support
• Networking with R/GA clients and partners
• Introduction to investors and potential acquirers
• Product development and market validation support
• Go-to-market strategy assistance