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Trigger Media Group, founded in 2011, is a venture capital firm based in New York, NY. The firm operates as both an investor and operator, focusing on digital media companies, particularly those involved in curation services. Trigger Media Group has a fund size of $23 million and has historically partnered with entrepreneurs to create transformational digital media solutions. The firm emphasizes an operator-led model, providing not just capital but also strategic guidance and resources to its portfolio companies.
Over the years, Trigger Media has been associated with notable projects such as InsideHook and Host Committee, showcasing its commitment to innovative digital media solutions. The firm’s approach combines investment with operational involvement, allowing it to leverage its extensive network of advisors and sector knowledge to support the growth of its portfolio companies. Trigger Media Group's focus on curation services positions it uniquely within the digital media landscape, aiming to foster disruptive innovations.
Trigger Media Group specializes in seed-stage investments in digital media companies, with a particular emphasis on curation services. The firm seeks to partner with exceptional entrepreneurs who are developing disruptive solutions in the digital media sector. Its investment strategy is centered around providing access to a robust network of advisors, industry knowledge, and creative support, which are essential for navigating the challenges of building innovative businesses.
The firm primarily focuses on North America, specifically the United States, and aims to invest in companies that are at the forefront of digital media innovation. Trigger Media Group's check sizes are not publicly disclosed, but its operator-led model suggests a hands-on approach to supporting portfolio companies. The firm looks for entrepreneurs who are not only visionary but also capable of executing their ideas effectively, ensuring that they can leverage the resources and expertise provided by Trigger Media.
Trigger Media Group has invested in several notable companies within the digital media sector:
These companies exemplify Trigger Media's focus on curation services and its commitment to supporting innovative digital media solutions. InsideHook and Host Committee are particularly notable for their contributions to lifestyle curation and social event technology, aligning with the firm's investment thesis.
Andy Russell, CEO of Trigger Media Group, has a background in digital media investing and has been instrumental in founding InsideHook and Host Committee. He is also a partner at Pilot Group, where he has led various investments in the digital media sector.
Vanessa Liu, COO, previously served as an associate principal at McKinsey, focusing on digital media strategy and growth. Her expertise in emerging markets and innovation complements the firm's operational approach.
Jeanne Faget Stephens, Chief of Staff, has supported Andy Russell at Pilot Group and has experience in digital and technology management.
Jonathan Keidan, Venture Advisor, has a background in media, entertainment, and technology, having held senior roles at Jack Welch Management Institute and Mendeley.
Aly Racer, Venture Advisor, is a digital media executive with experience as CEO of InsideHook and prior leadership roles at Penske Media Corporation and Newsweek.
As of the latest research, Trigger Media Group has not made any recent investments or announcements. The firm has been historically relevant in the digital media space, particularly through its involvement with companies like InsideHook and Host Committee. However, current activity appears limited, and founders should consider this when evaluating potential engagement.
What are Trigger Media Group's investment criteria?
Trigger Media Group focuses on seed-stage investments in digital media companies, particularly those involved in curation services. The firm seeks to partner with exceptional entrepreneurs who are creating disruptive solutions in the digital media landscape.
How can I pitch Trigger Media Group?
Specific details regarding the pitch process are not publicly disclosed. However, it is advisable for founders to establish a warm relationship with the firm, particularly with Andy Russell, to increase the chances of engagement.
What makes Trigger Media Group different from other VC firms?
Trigger Media Group operates with an operator-led model, providing not just capital but also strategic guidance and access to a robust network of advisors. This approach distinguishes it from more passive investment firms.
What is the geographic focus of Trigger Media Group?
The firm primarily invests in North America, specifically within the United States, targeting digital media companies that align with its investment thesis.
What is the typical check size for investments?
Check sizes are not publicly disclosed, but the firm operates within a $23 million fund size, indicating a focus on seed-stage investments.
What kind of support can portfolio companies expect?
Trigger Media Group provides access to a network of advisors, industry knowledge, and creative support, ensuring that portfolio companies receive comprehensive assistance in navigating the challenges of building innovative digital media businesses.
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