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Trigger Media Group, founded in 2011, is a digital media investor and operator based in New York, NY. The firm focuses on partnering with entrepreneurs to create transformational or disruptive digital media companies, particularly in the realm of curation services. Trigger Media operates with an operator-led model, emphasizing active involvement rather than a passive investment approach. This model allows the firm to provide significant resources, including access to a network of advisors, sector knowledge, and creative support.
Historically, Trigger Media has been associated with notable projects such as InsideHook and Host Committee, showcasing its commitment to innovative digital media solutions. The firm has a fund size of $23 million, which was reported in 2011, and has invested in three companies to date. Trigger Media's approach is characterized by a strong emphasis on collaboration with entrepreneurs, aiming to foster growth and innovation in the digital media landscape.
Despite its historical relevance, recent activity signals suggest that Trigger Media may not currently be an active investment firm. The lack of recent public investment signals and the absence of a clear pitch process indicate that founders should approach this firm with caution unless they have a warm introduction.
Trigger Media Group specializes in investing in digital media companies, particularly those focused on curation services. The firm targets seed-stage investments, primarily in North America, with a specific emphasis on the United States. The investment strategy revolves around partnering with exceptional entrepreneurs who are developing disruptive solutions within the digital media landscape.
The firm seeks to leverage its extensive network and expertise to provide not just capital, but also strategic guidance and resources to its portfolio companies. Trigger Media's investment thesis centers on innovation in digital media, aiming to build transformational companies that can redefine the industry. The firm values entrepreneurs who demonstrate creativity, ambition, and a clear vision for their businesses.
While the firm has historically focused on digital media, its investment criteria may also encompass adjacent sectors such as SaaS and social commerce. Trigger Media's operator-led approach ensures that entrepreneurs receive comprehensive support throughout their journey, from initial funding to scaling their businesses.
Trigger Media Group's portfolio includes three notable companies:
These companies exemplify Trigger Media's focus on curation services and digital media innovation. InsideHook, for instance, has established itself as a leading lifestyle brand, while Host Committee has evolved to meet the changing needs of event hosting. Empact further illustrates the firm's commitment to fostering community and collaboration in the digital space.
Andy Russell - CEO, Trigger Media; CEO, InsideHook; Chairman, Host Committee. Andy Russell is the founder of Trigger Media and has a background in digital media investing, having previously worked at East River Ventures and JP Morgan in acquisition finance. He has led notable projects such as InsideHook and Host Committee.
Vanessa Liu - COO. Vanessa Liu is a former associate principal at McKinsey, where she focused on digital media strategy and emerging-market strategy. Her expertise includes growth and innovation in the digital media sector.
Jeanne Faget Stephens - Chief of Staff. Jeanne has supported Andy Russell at Pilot Group and has experience in digital and technology management, as well as administrative services.
Jonathan Keidan - Venture Advisor. Jonathan has a background in media, entertainment, and technology, having served as COO of Jack Welch Management Institute and SVP of Business Development and Operations at Mendeley.
Aly Racer - Venture Advisor. Aly is a digital media executive and CEO of InsideHook, with prior roles including President of Penske Media Corporation and Chief Advertising Officer at Newsweek.
Currently, there is no publicly available information regarding Trigger Media Group's preferred channels for pitching or specific requirements for pitch decks. Founders are encouraged to seek a warm introduction to the firm, particularly to Andy Russell, to discuss potential investment opportunities.
As of the latest research, there have been no recent investments or notable announcements from Trigger Media Group. The firm's last significant activity dates back to the early 2010s, with the launch of InsideHook and Host Committee. Current public investment signals are weak, and the firm appears to be functionally inactive for founders seeking funding today.
What are Trigger Media Group's investment criteria?
Trigger Media Group focuses on seed-stage investments in digital media companies, particularly those involved in curation services. The firm seeks to partner with entrepreneurs who are creating disruptive solutions in the digital media landscape.
How can I pitch to Trigger Media Group?
Currently, there is no publicly available information regarding a formal pitch process or application cycle for Trigger Media Group. Founders are encouraged to seek a warm introduction to the firm, particularly to Andy Russell, to discuss potential investment opportunities.
What makes Trigger Media Group different from other venture capital firms?
Trigger Media Group operates with an operator-led model, providing not only capital but also strategic guidance, access to a robust network of advisors, and creative support. This approach distinguishes them from more passive investment firms.
What is the geographic focus of Trigger Media Group?
The firm primarily invests in North America, with a specific emphasis on the United States. This geographic focus allows Trigger Media to leverage its local network and industry knowledge effectively.
What is the fund size of Trigger Media Group?
Trigger Media Group has a reported fund size of $23 million, as noted in a 2011 Fortune report. However, current fund sizes or additional vehicles have not been disclosed.
What types of support do portfolio companies receive?
Trigger Media Group provides its portfolio companies with access to a network of advisors, industry knowledge, and creative support. This operator-led approach ensures that entrepreneurs receive comprehensive assistance in navigating the challenges of building innovative digital media businesses.
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