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Founded in 2019, Spring Marketing Capital is based in India and focuses on growth-stage consumer startups. The firm was established by Raja Ganapathy, Vineet Gupta, and Arun Iyer, who collectively bring over 60 years of experience in brand marketing. Their approach combines capital investment with marketing expertise to help startups grow into recognized brands.
Spring Marketing Capital invests in growth-stage consumer startups across sectors such as healthcare, edtech, and consumer goods in India. They employ a brand-first approach, providing marketing expertise as a value-add to their capital. The firm aims to support brands that resonate with the evolving preferences of Indian consumers.
Notable portfolio companies include Purplle, an e-commerce platform for beauty and skincare; Juicy Chemistry, an organic skin and hair care brand; and Bewakoof.com, an apparel and fashion brand. Other investments include Mosaic Wellness, Wakefit, SkinInspired, Leverage Edu, and Niyo Global.
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