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Serena Ventures

Serena Ventures is an early-stage venture capital firm based in San Francisco, founded by tennis champion Serena Williams. The firm focuses on investing in underrepresented founders across various sectors, including technology and e-commerce.

Founded
2014
Recorded stages
Seed, Series A, Friends Family, Angel, Accelerator
Recorded regions
Global, North America

Online destinations

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Official links

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Overview

Serena Ventures is a micro-venture capital firm founded by Serena Williams in 2014. The firm is dedicated to investing in innovative companies that are reshaping various aspects of life, work, and connectivity. With a focus on early-stage investments, Serena Ventures aims to expand access, ownership, and opportunity at scale, particularly for underrepresented founders, including women and people of color. The firm has built a diverse portfolio across sectors such as technology, e-commerce, health, and finance, emphasizing a champion mindset and addressing funding gaps in the market.

Focus

Serena Ventures invests in a diverse range of sectors, including technology, e-commerce, health, and finance. The firm targets early-stage companies and seeks to support founders who are improving daily life through innovative products and services.

Support

Serena Ventures provides strategic support to its portfolio companies, leveraging its network and expertise to help founders navigate challenges and scale their businesses effectively. The firm emphasizes expanding access and ownership, particularly for underrepresented communities.

Questions

What are Serena Ventures' investment criteria?

Serena Ventures focuses on early-stage companies across various sectors, including technology, e-commerce, health, and finance. The firm seeks to invest in businesses that are reshaping life, work, movement, and connectivity.

How can I pitch to Serena Ventures?

Founders can submit their pitches through the official website at serenaventures.com. It is advisable to include a clear business model, market analysis, and the team’s background in the pitch deck.

What makes Serena Ventures different from other investors?

Founded by Serena Williams, the firm emphasizes a mission-driven approach, focusing on expanding access and ownership opportunities for underrepresented founders in the startup ecosystem.

What is the geographic focus of Serena Ventures?

Serena Ventures primarily invests in companies based in the United States, but it is open to opportunities that align with its mission globally.

What is the typical check size for investments?

While specific check sizes are not disclosed, Serena Ventures targets early-stage investments, which typically range from pre-seed to Series A funding rounds.

What kind of support do portfolio companies receive post-investment?

Serena Ventures provides operational support, mentorship, and access to a network of industry connections to help portfolio companies grow and succeed.

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