Serena Ventures is an early-stage venture capital firm founded in 2017 by tennis legend Serena Williams and Alison Rapaport Stillman. The firm views the underfunding of women and founders of color as a significant market inefficiency and backs bold founders reshaping how we live, work, move, and connect. Serena Ventures maintains a lean team including Venture Fellow positions, indicating ongoing investment in talent development and emerging investor cultivation within the organization.

Backs bold founders reshaping consumer behavior, business operations, mobility, and connectivity across sectors. Focuses on identifying underestimated founder talent and market opportunities.