Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Red Pill Invest is a venture capital firm founded in Sweden, focusing on partnering with innovative companies to support their growth and success. Established with a commitment to sustainable and inclusive growth, the firm operates under a 'smart capital' model that combines financial investment with hands-on operational support. This approach allows Red Pill Invest to provide not only capital but also strategic guidance and access to a robust investor network.
The firm currently manages a portfolio of six notable companies and operates from its office located at Topeliusvägen 18, Bromma, Stockholm, Sweden. Red Pill Invest emphasizes sectors such as healthcare, impact, and cleantech, aligning its investments with sustainable development goals. The firm has built a reputation for its active involvement in the growth of its portfolio companies, leveraging the extensive experience of its partners.
Red Pill Invest channels its investments across four primary sectors: Impact, Healthcare, Cleantech, and additional areas. The firm seeks to support innovative solutions that address pressing societal challenges and contribute to sustainable development. Red Pill Invest typically targets early-stage and growth companies, providing check sizes that align with their operational support model.
Investment criteria include a strong emphasis on sustainability and inclusivity, with a preference for founders who demonstrate a commitment to these values. The firm looks for companies that not only have a viable business model but also a clear vision for positive societal impact. Red Pill Invest's deal structure often involves active participation in the operational aspects of its portfolio companies, ensuring that they receive the necessary guidance and resources to thrive.
Red Pill Invest has a diverse portfolio of six companies, each contributing to its mission of sustainable and inclusive growth:
This portfolio reflects Red Pill Invest's commitment to sectors that align with sustainable development goals, particularly in healthcare and technology.
Petter Edfeldt: Partner and Co-Founder with over 25 years of experience as a lawyer, specializing in biopharmaceutical and health tech sectors. He has held multiple board positions and brings extensive legal expertise to the firm.
Dag Magni: Partner and Co-Founder with a background in software and technology in the Nordics. He has served as CFO and VP of Finance, contributing financial acumen to the firm's investment strategy.
Lina Wallmander: Partner & Investment Manager with over 7 years of experience in investor relations across startups and scaleups. She plays a key role in managing relationships with portfolio companies.
Niklas Thörnestad: Advisor and Co-Founder, providing strategic insights and guidance based on his extensive experience in the venture capital space.
To pitch to Red Pill Invest, founders should visit their website at rpinvest.se. The firm prefers pitches that include a clear business model, market analysis, and a vision for societal impact.
It is advisable to provide detailed information about the team and their expertise, as well as any traction the startup has achieved. Response times may vary, but founders can expect to hear back within a few weeks.
Warm introductions are preferred, as they can facilitate a more favorable review of the pitch.
As of March 2026, Red Pill Invest continues to expand its portfolio, focusing on companies that align with its mission of sustainable and inclusive growth. The firm has recently made investments in innovative startups within the healthcare and cleantech sectors.
There have been no public announcements regarding exits or fund raises in the recent months, but the firm remains active in seeking new opportunities that fit its investment thesis.
What are Red Pill Invest's investment criteria?
Red Pill Invest focuses on early-stage and growth companies in sectors such as healthcare, impact, and cleantech. The firm seeks innovative solutions that contribute to sustainable and inclusive growth.
How can I apply or pitch to Red Pill Invest?
Founders can submit their pitches through the firm's website at rpinvest.se. It is advisable to include a clear business model and vision for societal impact in the pitch.
What makes Red Pill Invest different from other venture capital firms?
Red Pill Invest combines financial investment with active operational support, leveraging the extensive experience and networks of its partners to enhance growth opportunities for portfolio companies.
What is the geographic scope of Red Pill Invest's investments?
The firm primarily invests in companies based in Europe, focusing on innovative ideas that align with sustainable development goals.
What is the typical check size for investments?
While specific check sizes are not disclosed, Red Pill Invest targets early-stage and growth companies, providing capital that aligns with their operational support model.
What kind of post-investment involvement does Red Pill Invest have?
Red Pill Invest actively supports its portfolio companies through strategic guidance, operational efficiencies, and connections within the industry, ensuring they have the resources needed to succeed.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.