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Real Ventures is an early-stage investment fund based in Europe, established to support consumer brands that address everyday needs. The firm focuses on backing resilient entrepreneurs committed to creating lasting brands. Founded by a team with extensive experience in consumer sectors, Real Ventures emphasizes investments in products that demonstrate genuine market traction.
The firm operates primarily within Europe and has a portfolio of 13 companies, showcasing its commitment to the consumer market. Real Ventures avoids speculative sectors such as cryptocurrency and vanity technology, ensuring that its investments are grounded in real consumer demand. The firm’s approach is characterized by hands-on support, leveraging the operational experience of its team members to assist portfolio companies in various aspects of their growth.
Real Ventures invests in a diverse range of consumer brands, focusing on sectors such as food and beverage, beauty and wellness, lifestyle and sports, and longevity. The fund targets early-stage investments, specifically in pre-seed, seed, and seed-plus rounds. Real Ventures emphasizes products that solve genuine problems and have real market traction, steering clear of speculative sectors.
The firm seeks resilient entrepreneurs who are committed to building lasting brands. Real Ventures looks for companies that meet everyday needs and demonstrate a clear understanding of their market. The fund's investment strategy is designed to support brands that not only have potential for growth but also align with consumer demand, ensuring a solid foundation for success.
Real Ventures has made notable investments across various sectors, focusing on consumer brands that address everyday needs. The portfolio includes:
Josep Casas: Founder of Naturitas, Unplis, Food for Joe, and Europistachios. He is a serial consumer entrepreneur and angel investor with extensive experience in the consumer sector.
Inés Ures: Former CMO at Deliveroo and Treatwell, Inés has also served as a Partner at Iris Ventures. She is an angel investor in Vicio, Hannun, and Singularu, bringing valuable marketing expertise to the team.
Jonathan Vaisman: Former COO at Tnuva, a €2B food group, and former EY M&A VP with over €1.5B in deals completed. Jonathan's operational background enhances the firm's ability to support portfolio companies effectively.
To pitch Real Ventures, founders should visit their website at thereal.ventures. The firm prefers direct applications through their online platform. Founders should include a clear overview of their business model, market traction, and how their product addresses consumer needs in their pitch deck. Response times may vary, but Real Ventures aims to engage with promising startups promptly.
In 2025, Real Ventures made notable investments in two companies: Salad Code Health, which focuses on health-related products, and Berto's Milanesa, a food brand specializing in traditional dishes. These investments reflect the firm's commitment to supporting consumer brands that meet everyday needs.
What are Real Ventures' investment criteria?
Real Ventures focuses on early-stage consumer brands that address everyday needs. The firm looks for resilient entrepreneurs committed to building lasting brands, emphasizing products with genuine market traction.
How can I apply or pitch to Real Ventures?
Founders can pitch to Real Ventures by visiting their website at thereal.ventures. The firm encourages direct applications through their online platform.
What makes Real Ventures different from other VCs?
Real Ventures distinguishes itself by focusing exclusively on consumer brands and avoiding speculative sectors like cryptocurrency. The firm provides hands-on support, leveraging the operational experience of its team to assist portfolio companies in governance, hiring, and scaling.
What is the geographic scope of Real Ventures?
The firm primarily operates within Europe, targeting consumer brands that cater to the European market.
What is the typical check size for investments?
Specific check sizes are not disclosed, but Real Ventures invests in pre-seed, seed, and seed-plus rounds, indicating a focus on early-stage funding.
What kind of post-investment involvement does Real Ventures have?
Real Ventures provides extensive post-investment support, including assistance with board governance, hiring, pricing strategies, and scaling operations, ensuring that portfolio companies have the resources they need to succeed.
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