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ONETOWATCH is a sports investment business founded in Abu Dhabi Global Markets. Established by Jamie Cunningham, the organization focuses on enhancing the business of sport through strategic insights and investment opportunities. The firm is currently in the process of launching a sports venture capital fund, which is set to debut in 2024. This initiative aims to create capital growth for its investors while fostering innovation within the sports sector.
As a global player with a particular emphasis on the Asian market, ONETOWATCH partners with a diverse range of clients, including high-net-worth individuals, family offices, venture capital, private equity firms, athletes, corporations, and governments. The firm operates from its office located on the 11th Floor of Al Sarab Tower, ADGM Square, Al Maryah Island, Abu Dhabi, UAE. ONETOWATCH is committed to identifying unique opportunities within the sports ecosystem, focusing on maximizing client returns through strategic consultancy and direct investments.
ONETOWATCH invests across various sectors of the sports ecosystem, including content, experiential/FMCG, real estate, sports rights, and technology. The organization primarily targets opportunities that are at the post-proof of concept and revenue stage or at the Series A stage. This focus allows ONETOWATCH to maximize client returns through unique sports-related investments.
The firm emphasizes strategic consultancy and manages capital raises, providing insights and recommendations related to the business of sport. ONETOWATCH's investment strategy is designed to identify and capitalize on unique opportunities within the sports sector, ensuring that investments align with the goal of capital growth for its investors.
While specific notable portfolio companies or case studies were not detailed in the provided content, ONETOWATCH partners with a diverse range of clients. These include high-net-worth individuals, family offices, venture capital, private equity firms, athletes, corporations, and governments. This broad client base indicates a strong network within the sports investment landscape.
ONETOWATCH's approach to investment involves collaborating with various stakeholders in the sports ecosystem, which may lead to potential partnerships and investment opportunities. The firm’s focus on strategic consultancy and capital management positions it well to engage with a variety of entities in the sports sector.
Jamie Cunningham - Executive Director & Founder. Jamie has a background in the sports industry and is the founder of Professional Sports Group. His expertise lies in sports investment and strategic consultancy.
Alexandre Caperonis - Founding Director & General Manager. Alexandre brings extensive experience in managing sports-related investments and operations.
Peter Englund - Advisory Board Member. Peter has a strong background in investment and advisory roles within the sports sector.
Sadoux Kim - Advisory Board Member. Sadoux contributes expertise in sports technology and innovation.
Colin Macdonald - Advisory Board Member. Colin has experience in sports management and investment.
Laurie Pinto - Advisory Board Member. Laurie provides insights into sports marketing and business development.
To pitch ONETOWATCH, founders should use the email address investors@onetowatch.co. It is important to include a comprehensive pitch deck that outlines the business model, market opportunity, and financial projections. Founders should expect a response within a reasonable timeframe, although specific response time expectations are not detailed.
Warm introductions are preferred, as they can enhance the likelihood of a favorable review. Founders are encouraged to clearly articulate their unique value proposition and how their startup aligns with ONETOWATCH's investment focus.
ONETOWATCH operates the Ethara 1TW Innovation Hub (E1H), which serves as an incubator and accelerator for sports and entertainment startups. This program aims to foster innovation within the sports sector by providing resources, mentorship, and networking opportunities for emerging companies.
The E1H launched its inaugural cohort in June 2025, featuring eight startups, and is set to continue with a second cohort in January 2026. Founders interested in participating in the E1H can apply through the ONETOWATCH website for consideration.
ONETOWATCH is actively building a sports venture capital fund set to launch in 2024. This initiative reflects the organization's commitment to enhancing the business of sport through strategic investments.
The firm has also partnered with Ethara to launch the Ethara 1TW Innovation Hub (E1H), which is the first dedicated sports and entertainment startup ecosystem in the UAE. The inaugural cohort of the E1H concluded in June 2025, showcasing eight startups.
As of January 2026, ONETOWATCH is preparing for the second cohort of the E1H, indicating ongoing engagement in the sports investment landscape.
What are ONETOWATCH's investment criteria?
ONETOWATCH primarily invests in the sports ecosystem, focusing on sectors such as content, experiential/FMCG, real estate, sports rights, and technology. The firm targets opportunities that are typically at the post-proof of concept and revenue stage or at the Series A stage.
How can I apply or pitch to ONETOWATCH?
Founders interested in pitching to ONETOWATCH can reach out via their investor email at investors@onetowatch.co. It is advisable to include a detailed pitch deck outlining the business model, market opportunity, and financial projections.
What makes ONETOWATCH different from other investors?
ONETOWATCH combines investment with strategic consultancy, providing insights and recommendations tailored to the sports sector. This dual approach allows them to maximize returns for their clients while fostering innovation in the sports ecosystem.
What is the geographic scope of ONETOWATCH's investments?
ONETOWATCH operates globally, with a particular emphasis on the Asian market. This geographic focus allows them to tap into emerging opportunities within the sports sector in this region.
What is the expected fund size for ONETOWATCH's upcoming venture capital fund?
The specific fund size for ONETOWATCH's planned sports venture capital fund has not been disclosed. However, the firm is actively working towards its launch in 2024, indicating a commitment to establishing a significant presence in the sports investment landscape.
What kind of support does ONETOWATCH provide to its portfolio companies?
ONETOWATCH adds value through strategic consultancy, access to a network of investors, and insights into the sports ecosystem. This support is designed to foster growth and innovation within the portfolio companies.
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