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Muse Capital is an early-stage venture capital firm based in Los Angeles, California. Founded to invest in traditionally overlooked and untapped consumer technology opportunities, Muse Capital focuses on backing founders who are building category-defining businesses in multibillion-dollar markets often ignored by investors. The firm emphasizes innovations in preventative health, personalized wellness, and longevity, particularly for underserved populations such as women and the elderly.
Since its inception, Muse Capital has built a portfolio of 13 companies, demonstrating its commitment to investing in sectors that include healthcare, fintech, gaming, and consumer technology. The firm operates with a team of four key individuals, including founding partners Assia Grazioli-Venier and Rachel Springate, who bring extensive experience in consumer technology and brand strategy. Muse Capital's approach combines capital investment with strategic partnerships, fundraising support, and market access to enhance the growth of its portfolio companies.
Muse Capital invests in consumer technology across three key sectors: care, play, and live. Their investment thesis emphasizes innovations in preventative health, personalized wellness, and longevity, particularly for underserved populations such as women and the elderly. The firm actively seeks out opportunities in markets that are often overlooked by traditional investors, focusing on the next generation of entertainment and interactive experiences, as well as tech-driven solutions that enhance everyday life.
The firm targets early-stage investments, specifically in pre-seed, seed, and seed-plus rounds. Muse Capital's check sizes are not publicly disclosed, but they prioritize backing founders who demonstrate grit and execution power. Their investment strategy is guided by the principle of identifying market leaders before they become mainstream, ensuring they support companies that align with cultural momentum and significant business opportunities.
Muse Capital's portfolio includes a diverse range of companies that reflect its focus on consumer technology and underserved markets. Notable portfolio companies include:
Additionally, Muse Capital has notable exits including Gohenry, a kids' money management platform acquired by Acorns, Clarity Money, a financial advisory service acquired by Goldman Sachs, and Robinhood, a commission-free brokerage platform that went public.
Assia Grazioli-Venier - Founding Partner / Managing Partner. Assia co-founded Muse Capital and focuses on consumer technology companies that transform how people care, live, and play. She has a recognized expertise in women’s healthcare and tech-enabled consumer innovation.
Rachel Springate - Founding Partner / General Partner. Rachel is a co-founding General Partner at Muse Capital, bringing experience in luxury partnerships, brand strategy, and early-stage tech investments. She has helped build a portfolio of over 50 investments.
Elizabeth Gill - Venture Partner. Elizabeth serves as a Venture Partner at Muse Capital, contributing her expertise in identifying and supporting promising startups.
Maria De Santis - Principal. Maria is a Principal at Muse Capital, involved in sourcing and evaluating investment opportunities, as well as supporting portfolio companies.
To pitch Muse Capital, founders should use the email address pitches@musecapital.vc or visit their contact page at Muse Capital Contact. It is recommended to include a concise overview of the business, the problem it addresses, and the market opportunity. A well-structured pitch deck that outlines the business model, team, and financial projections will enhance the chances of a positive response.
While there is no specific application form, founders should expect a rolling application cycle. Response times may vary, so patience is advised after submission.
In recent months, Muse Capital has continued to expand its portfolio, adding innovative companies that align with its investment thesis. Notable additions include Midi Health, a virtual care clinic focused on menopause, and Conceivable Life Sciences, which automates IVF processes using AI and robotics.
The firm has also seen successful exits, including the acquisition of Gohenry by Acorns and Clarity Money by Goldman Sachs, showcasing its ability to identify and support high-potential startups.
What are Muse Capital's investment criteria?
Muse Capital focuses on early-stage investments in consumer technology, particularly in sectors like healthcare, fintech, gaming, and longevity. They prioritize companies that address underserved markets, especially those benefiting women and the elderly.
How can I pitch to Muse Capital?
Founders can submit their pitches via email at pitches@musecapital.vc or through their contact page at Muse Capital Contact. They welcome pitches from companies in their focus areas.
What makes Muse Capital different from other VCs?
Muse Capital emphasizes strategic partnerships and value-add beyond capital. They provide support in fundraising, brand strategy, and market access, aiming to enhance the growth of their portfolio companies.
What is the geographic focus of Muse Capital?
The firm primarily invests in North America, specifically the United States, but they also explore global market opportunities.
What is the typical check size for investments?
While specific check sizes are not disclosed, Muse Capital invests in pre-seed, seed, and seed-plus rounds, indicating a focus on early-stage funding.
How involved is Muse Capital post-investment?
Muse Capital actively engages with its portfolio companies, providing mentorship, strategic guidance, and access to their network to support growth and development.
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