The Founder's Guide to

Mercuri

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Overview

Mercuri is an early-stage venture capital fund founded in 2017 by Alan Hudson. The firm is headquartered in Kings Cross, London, an area recognized for its technology and innovation. Mercuri focuses on leading pre-seed and seed funding rounds for UK companies that operate at the intersection of media, entertainment, and technology.

The firm launched its first fund, which was £42 million, anchored by The Scott Trust, the owner of the Guardian Media Group. In May 2023, Mercuri successfully launched its second fund, which totals £50 million, with the British Business Bank serving as a cornerstone investor. The firm has attracted a diverse base of limited partners, including blue-chip institutions, strategic investors, and angel investors.

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Frequently Asked Questions

What are Mercuri's investment criteria?

Mercuri focuses on early-stage companies in the media and entertainment sectors that are developing technology-driven products. The firm typically invests in pre-seed and seed funding rounds.

How can I apply or pitch to Mercuri?

Founders can pitch their ideas through the Mercuri website at mercuri.vc. It is advisable to include a detailed business plan and product overview in the pitch deck.

What makes Mercuri different from other venture capital firms?

Mercuri emphasizes an engaged investment strategy, often taking board seats in portfolio companies to provide ongoing support and guidance. This approach allows them to actively contribute to the growth of their investments.

What is the geographic scope of Mercuri's investments?

The firm primarily invests in UK-based companies, focusing on those that operate within the media and entertainment sectors.

What is the typical check size for Mercuri's investments?

Mercuri invests in pre-seed and seed rounds, with check sizes tailored to the needs of early-stage companies, although specific amounts are not disclosed.

What kind of post-investment involvement does Mercuri have?

Mercuri often takes board seats in its portfolio companies, allowing them to provide strategic guidance and support to help drive growth and innovation.

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