The Founder's Guide to

Mercuri

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Overview

Mercuri is an early-stage venture capital fund founded in 2017 by Alan Hudson. The firm operates out of Kings Cross, London, an area recognized for its technology and innovation. Mercuri focuses on leading pre-seed and seed funding rounds for UK companies that sit at the intersection of media, entertainment, and technology.

Since its inception, Mercuri has successfully launched two funds. The first fund, which was £42 million, was anchored by The Scott Trust, the owner of the Guardian Media Group. In May 2023, the firm launched its second fund, totaling £50 million, with the British Business Bank as a cornerstone investor. The firm has attracted a diverse range of limited partners, including blue-chip institutions, strategic investors, and angel investors.

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Frequently Asked Questions

What are Mercuri's investment criteria?

Mercuri focuses on early-stage companies in the media and entertainment sectors, particularly those developing technology-driven products. They look for startups that enhance the digital lifestyle of consumers.

How can I pitch to Mercuri?

Founders can pitch to Mercuri through their website at mercuri.vc. It is advisable to include a clear business model and how the product addresses consumer needs.

What makes Mercuri different from other VCs?

Mercuri takes an engaged investment approach, often taking board seats in portfolio companies to provide ongoing support and guidance.

What is the geographic focus of Mercuri?

The firm primarily invests in UK-based companies, particularly those in London and surrounding areas.

What is the typical check size for Mercuri?

Mercuri invests in pre-seed and seed funding rounds, with check sizes aligned to support early-stage startups effectively.

What kind of post-investment involvement does Mercuri have?

Mercuri often takes board seats in its portfolio companies, allowing them to provide strategic guidance and support throughout the growth process.

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