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Marcy Venture Partners is a global investment platform that provides strategic capital to growth stage consumer businesses. Founded by notable figures Shawn "JAY-Z" Carter, Jay Brown, and Larry Marcus, the firm focuses on companies that create, move, and lead culture. The organization aims to build mass-market brands that resonate across products, services, media, and technology.
As of 2024, Marcy Venture Partners manages approximately $900 million in assets under management (AUM) following its merger with Pendulum Holdings' investment arm. The firm operates globally, targeting growth stage investments in sectors such as consumer, commerce, fintech, healthcare, and web3. The portfolio consists of around 32 companies, including five unicorns and one IPO.
Marcy Venture Partners specializes in consumer and culture investing, emphasizing positive impact through sustainability, inclusivity, accessibility, empowerment, and health & wellness. The firm targets businesses that prioritize these values and connect deeply with cultural trends. Their investment strategy includes check sizes typically ranging from $5 million to $15 million, focusing on leading Series A and B rounds.
The firm seeks to partner with brands that influence consumer behavior and trends across various sectors, including media and technology. Their investment thesis highlights the importance of supporting companies that embody positive values and resonate with cultural movements.
Marcy Venture Partners has a diverse portfolio of approximately 32 companies, including notable names such as:
The portfolio includes five unicorns, one IPO, and three acquisitions, showcasing the firm's commitment to impactful consumer brands.
Shawn "JAY-Z" Carter - Co-Founder. Known for his cultural influence and entrepreneurial ventures, JAY-Z brings significant visibility to the firm.
Jay Brown - Co-Founder & Managing Director. Also the Co-Founder & CEO of Roc Nation, he is based in Beverly Hills and has extensive experience in the entertainment and investment sectors.
Larry Marcus - Co-Founder & Managing Director. Based in San Francisco, he has a background as a Senior Equity Research Analyst at Deutsche Bank, providing valuable financial insights.
Charlie Hanna - Investor/Partner. Previously at SWAT Equity Partners, he founded BitRights and has experience in talent agencies, enhancing the firm's investment strategy.
Robbie Robinson - Joined leadership post-merger from Pendulum Holdings, contributing to the firm's strategic direction.
To pitch Marcy Venture Partners, founders should visit their website at marcyvp.com and submit their proposals through the provided channels. It is recommended to include a clear overview of the business model, market opportunity, and alignment with the firm's values. Response times may vary, so patience is advised after submission.
In December 2024, Marcy Venture Partners merged with the investment arm of Pendulum Holdings, forming MarcyPen Capital Partners. This merger combined their assets, resulting in approximately $900 million in total AUM.
In 2025, MarcyPen Capital Partners announced plans to target an additional $500 million in funding through a partnership with a Korean conglomerate.
As of March 2026, the firm made its latest investment in Quince, continuing its focus on impactful consumer brands.
Q?
What are the investment criteria for Marcy Venture Partners?
A: Marcy Venture Partners focuses on growth stage consumer businesses that prioritize sustainability, inclusivity, and health & wellness.
Q?
How can founders pitch to Marcy Venture Partners?
A: Founders can pitch by visiting their website at marcyvp.com or by emailing contact@marcypen.com.
Q?
What makes Marcy Venture Partners different from other firms?
A: The firm combines cultural relevance, a strong celebrity profile through co-founder JAY-Z, and a focus on positive impact in consumer investing.
Q?
What is the geographic scope of Marcy Venture Partners?
A: Marcy Venture Partners operates globally, targeting consumer businesses across various regions.
Q?
What is the typical check size for investments?
A: The firm typically invests between $5 million and $15 million in growth stage companies.
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