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butterfly & elephant

butterfly & elephant is the corporate venture capital arm of GS1 Germany, focused on investing in seed and early-stage startups primarily in the consumer goods, retail, e-commerce, and healthcare sectors. The organization leverages GS1 standards and a vast network to support sustainable growth.

Founded
2024
Recorded stages
Seed, Pre Seed, Friends Family, Accelerator
Recorded regions
Europe

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Overview

butterfly & elephant is the investment company of GS1 Germany, founded in 2024 to support startups in their growth journey. Based in Germany, it focuses on providing an environment conducive to the development of innovative ideas, leveraging GS1 standards and a vast network of industry partners. The organization invests in seed and early-stage companies primarily within the consumer goods industry, retail, e-commerce, and healthcare sectors. Emphasizing entrepreneurial freedom, butterfly & elephant allows startups to develop their product and growth strategies independently while providing access to GS1 standards, mentoring, coaching, and networking opportunities to foster sustainable growth.

Focus

butterfly & elephant invests in seed and early-stage companies primarily within the consumer goods, retail, e-commerce, and healthcare sectors. The organization emphasizes entrepreneurial freedom, allowing startups to develop their product and growth strategies independently while providing access to GS1 standards, mentoring, coaching, and networking opportunities.

Support

butterfly & elephant provides significant value beyond capital by granting portfolio companies access to GS1's extensive network of over 97,000 member companies in Germany and more than 2 million worldwide. This access facilitates market entry, enhances credibility, and fosters corporate introductions, which are crucial for startups in the consumer goods, retail, and healthcare sectors.

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